2010
DOI: 10.1177/0007650309360759
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The Impact of Corporate Supplier Diversity Programs on Corporate Purchasers’ Intention to Purchase From Women-Owned Enterprises

Abstract: This doctoral thesis examines the impact of corporate supplier diversity programs on corporate purchasers' intention to purchase from women-owned enterprises using Ajzen's theory of planned behavior. Two hundred and seventy-two corporate purchasers across a diverse range of industries and geographical regions in the United States participated in a mail survey in which the participants responded to questions (capturing the constructs of the theory of planned behavior) related to a selected scenario. These scena… Show more

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Cited by 25 publications
(9 citation statements)
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References 22 publications
(37 reference statements)
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“…This notion appears in Haynes and Helms (1991) and then Plank et al (1994), who show ethical behaviour in purchasing decisions is linked to organisational culture and overall business objectives. Organisational culture is also a key feature in Lawrence et al (2002), Davies and Crane (2003), Lahdesmaki (2005) and Jiyun (2010). Each of these papers discuss biases in the ethical decision-making behaviour, in line with behavioural decision analysis.…”
Section: Ethical Decision-making Research Values and Sscmmentioning
confidence: 99%
“…This notion appears in Haynes and Helms (1991) and then Plank et al (1994), who show ethical behaviour in purchasing decisions is linked to organisational culture and overall business objectives. Organisational culture is also a key feature in Lawrence et al (2002), Davies and Crane (2003), Lahdesmaki (2005) and Jiyun (2010). Each of these papers discuss biases in the ethical decision-making behaviour, in line with behavioural decision analysis.…”
Section: Ethical Decision-making Research Values and Sscmmentioning
confidence: 99%
“…Entrepreneurial intention plays an important role, namely as an element that affects the seriousness of a person's entrepreneurial behavior (Wu, 2010). An individual's intention to become an entrepreneur is evidenced by actions that are considered to lead to a person's attractiveness to become an entrepreneur and belief that the desire for entrepreneurship will be realized someday (Solesvik et al, 2014).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Individuals will only venture into entrepreneurship if they show a sufficient level of intent for entrepreneurship. Therefore, it is worth studying entrepreneurial intention because it is a reliable predictor of entrepreneurial behavior while it is difficult to measure actual entrepreneurial behavior (Wu, 2010). In this regard, there tend to be two categories of current literature on entrepreneurship.…”
Section: Agricultural Entrepreneurship Intentionmentioning
confidence: 99%