The Impact of Corona Virus (Covid-19) on E-Business in Pakistan

Khan, Arman; Liaquat, Samman; Sheikh, Javed Alam; Pirzado, Ali Akbar

doi:10.47750/cibg.2021.27.03.011

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Numerous wellknown economies around the world were required to observe a complete lockdown, which resulted in the closure of manufacturing and disturbed supply chains (Kumar et al, 2020). COVID-19 not only affected brick businesses but also has a huge impact on online businesses (Khan, Liaquat, Sheikh, & Pirzado, 2021). Although the impact on all businesses was not the same such as the businesses like tourism, transportation, entertainment, restaurants, etc.…”

Section: Literature Reviewmentioning

confidence: 99%

Imagining the Growth in Small and Medium Enterprises (SMEs) of Pakistan under COVID19 Outbreak

et al. 2022

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Pandemics affect the performance of almost all firms globally. COVID-19, which is considered a pandemic, has disturbed firms worldwide but this impact is more intense on small and medium-sized firms. This study aims to investigate the impact of COVID-19 on the growth performance of majorly export-oriented firms in Pakistan. We surveyed 400 local and exporting firms in Pakistan using random sampling technique. We examined the firm’s growth using the structural equation modeling technique and identified that firm’s finances are not affected much during the pandemic but it has impacted the firm’s operations, supply chains, and labor retention. We further observed that firms ‘efforts in improving their online presence have improved during the pandemic which shows people can change their business strategies according to the changing contingencies. Technology adoption proved one of the dominant strategies for survival under pandemic. We have shared some approaches and policies for curtailing the impact of COVID-19 and improving the firm’s situation.

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Section: Literature Reviewmentioning

confidence: 99%

Imagining the Growth in Small and Medium Enterprises (SMEs) of Pakistan under COVID19 Outbreak

et al. 2022

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“…It has now disrupted numerous businesses across the globe, including the e-commerce industry. Large retailers were forced to temporarily close their stores (Khan, Liaquat, Sheikh, &Pirzado, 2021).…”

Section: Internet Advertisingmentioning

confidence: 99%

Competitive Advantage in the Transformation of Social Media and E-Commerce

Fatima

Ali

2022

JBEM

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The study examines the factors that contribute to the success of small and medium-sized exporting firms (SMEs) in international markets, and finds that market intelligence, technology, price, and promotional strategies are key determinants of SMEs viability. The study also identifies competitive advantage as a mediator between pricing capabilities and SME performance. The findings offer insights that can be useful for micro- and small-sized businesses looking to expand into international markets. Moreover, the study evaluates the impact of a fictitious guarantee on consumer confidence in businesses, using a poll of social media users in Belgrade, Serbia. The study finds that a consumer's interest in seeking out data is related to their trust and intention to purchase, and suggests that firms can build more effective marketing strategies by promoting the validity of their product attributes. The study alos focuses on how industrial (B2B) firms use social media to automate their operations, and evaluates the effectiveness of social media tactics such as digital impact, social networking sites, and Facebook and Twitter use. The study presents an integrated view of social media in a B2B context, and the findings can be used for social media instruction by both academics and practitioners.

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The Impact of Corona Virus (Covid-19) on E-Business in Pakistan

Cited by 2 publications

References 6 publications

Imagining the Growth in Small and Medium Enterprises (SMEs) of Pakistan under COVID19 Outbreak

Imagining the Growth in Small and Medium Enterprises (SMEs) of Pakistan under COVID19 Outbreak

Competitive Advantage in the Transformation of Social Media and E-Commerce

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