The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour

Abstract

The main purpose of this study is to examine the effect of anxiety that people experience due to the rapidly spreading Covid-19 on consumer behaviour. The sub-objectives of this study are to test the relationship among the anxiety caused by Covid-19, consumer behaviour and socio-demographic variables. In line with this purpose, qualitative research was conducted on 251 academicians working in Gaziantep University. Demographic information form, Death Anxiety Scale developed by Thorson and Powell (1992) and Consumer Behaviour Scale developed by Ang (2001) were conducted on the participants for data collection. The questionnaire was carried out online. The data obtained from the study were analyzed with statistical techniques such as factor analysis, correlation and regression analysis, independent sample T-test, and one-way analysis of variance (ANOVA). The findings of the study showed that the deprivation and suffering dimensions of the anxiety caused by Covid-19 have significant effects on the dimensions of consumer behaviour. It has also been found that there are significant differences among the socio-demographic characteristics of the participants, the anxiety caused by Covid-19 and consumer behaviour.

Consumpti̇on, Consumer Behavi̇or and New Habi̇ts Acqui̇red by Consumers as a Result of Covid-19 Measures

“…Pandemics, which have spread to many geographies from the beginning of humanity to the present, have caused mass deaths and many health problems. Pandemics such as the 664 plague, the Plague of Justinian, the Antoninus Plague, the Plague of Cyprus, the Plague of Ambas, the Black Plague, Cholera, Spanish Flu, Hong-Kong Flu, Smallpox, Swine Flu, Bird Flu have created shocking effects on the world Aslan (2020), Paksoy et al (2020). In crisis environments where the risks posed by such epidemics are perceived, consumer behavior is driven by different factors for different consumer segments Pennings et al (2002), Turunç and Yetkin (2021), Pradhan (2020).…”

“…In the Covid-19 period, consumers are turning into a situation that examines prices more, is more economical and frugal, more inquisitive, makes more comparisons, and tries to meet most of their needs with their own methods. Consumers start to give more importance to their basic needs compared to the past, and they become more anxious about life safety and health Paksoy et al (2020).…”

Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling

“…The COVID-19 pandemic has major effects on consumer behaviour variables. In addition, it was discovered that there are substantial disparities between the socio-demographic features of the participants, the fear generated by the COVID-19 pandemic, and consumers behaviour (Paksoy et al, 2020). Because of the threat from the COVID-19 pandemic, the e-commerce industry is facing significant limitations.…”