The impact of anti‐consumption on consumer well‐being

Oral, Cansu; Thurner, Joy‐Yana

doi:10.1111/ijcs.12508

Cited by 40 publications

(41 citation statements)

References 47 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The issue at hand herein is whether observers are readily able to understand those expressions. Lee and Ahn () and Oral and Thurner () find links between anticonsumption practices and increased well‐being despite the established link between consumption and symbolic benefits, suggesting that there could be ways to garner symbolic benefits without physical consumption resulting in increased well‐being. This study suggests that conspicuous anticonsumption is a mechanism to deliver these symbolic and self‐expressive benefits to more consumers, a nudge that can encourage anticonsumption behaviors at a large scale rather than simply preaching to the choir.…”

Section: Discussionmentioning

confidence: 99%

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Sekhon

Soule

2019

Psychology and Marketing

View full text Add to dashboard Cite

This article introduces the concept of conspicuous anticonsumption and provides evidence that it can be an effective means for green demarketing brands to encourage anticonsumption. Conspicuous anticonsumption refers to practices whereby brands provide visible signals imbued with meaning that consumers use to convey environmental motivations for consumption reduction activities. Two experiments suggest that without a signal, observers perceive anticonsumers to have lower socioeconomic status. However, when a visible signal communicates environmental motivations for anticonsumption actions, negative status inferences are mitigated and perceptions of the associated brand become more favorable. These visible signals confer status and restore the symbolic benefits that are often lost when consumption is forgone. Because symbolic benefits are powerful drivers of consumption choices, conspicuous anticonsumption can appeal to a broader base of moderate consumers. This practice has the potential to reduce negative environmental impact on a societal level as well as have positive outcomes for the brand.Counter to the prosocial perspective taken in most anticonsumption literature and activist thinking, This study highlights the importance of focusing on the personal symbolic benefits and costs of anticonsumption at the individual level.

show abstract

Section: Discussionmentioning

confidence: 99%

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Sekhon

Soule

2019

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Consequently, there is a need for psychological, cultural and behavioural changes in consumption to improve environmental, social and individual well-being (Brown & Kasser, 2005;Deliana & Rum, 2019;Markowitz & Bowerman, 2011). As an example, some experiments on decreasing materialism have been associated with an increased feeling of personal security and the encouragement of intrinsic values (Atik et al, 2020;Kasser, 2016;Oral & Thurner, 2019).…”

Section: Introductionmentioning

confidence: 99%

Voluntary simplicity: A literature review and research agenda

Rebouças

Soares

2020

Int J Consumer Studies

View full text Add to dashboard Cite

Voluntary simplicity (VS) is a lifestyle focused on seeking a simple life by reducing consumption and other practices. This systematic literature review aims to analyse and critically discuss the state of the art of VS. This review provides a categorization scheme of VS and analyses: the number of studies and year of publication; journals, number of citations and research areas; study location; VS definitions; types of studies; and research methods. By providing a map of existing research, the paper contributes to the clarification of the VS construct and to the assessment, synthesis and identification of research gaps, and opportunities for further research. VS implications for theory, practice and policy are discussed within the context of consumption/ anti-consumption.

show abstract

“…This relationship is stressed in various studies (Alexander and Ussher 2012;Anderson and Heyne 2016;Boujbel and D'Astous 2012;Kang et al 2021). For Oral and Thurner (2019), high control over consumption has no significant positive impact on consumer well-being, neither a broad scope of concerns. However, anti-consumption attitudes produce positive feelings and happiness compared to pro-consumption attitudes (Iyer and Muncy 2016).…”

Section: Minimalism and Happinessmentioning

confidence: 99%

Relationship between minimalism, happiness, life satisfaction, and experiential consumption

et al. 2021

View full text Add to dashboard Cite

This research objective is to propose and test a theoretical model representing the relationship between minimalism, happiness, life satisfaction, and experiential consumption. A survey with 395 Brazilian amateur runners was conducted, and the structural equation modeling technique was used for data analysis. The main results showed that life satisfaction and experiential consumption positively influence happiness, and minimalism influences experiential consumption in the sample studied. Furthermore, minimalism did not influence happiness. The proposed framework showed that life satisfaction and experiential consumption explain 54.2% of the happiness of leisure practitioners. Because people generally do not increase their happiness by choosing a simple lifestyle, they can decrease consumption by incentives other than happiness. Therefore, public policies aimed at raising awareness of the importance of reducing consumption should focus on other benefits, such as the benefits that can be gained from leisure and experiential consumption.

show abstract

The impact of anti‐consumption on consumer well‐being

Cited by 40 publications

References 47 publications

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Voluntary simplicity: A literature review and research agenda

Relationship between minimalism, happiness, life satisfaction, and experiential consumption

Contact Info

Product

Resources

About