“…Similarly, in Cote d'Ivoire, Shapiro, Meekers, and Tambashe (2003) showed that a weekly television soap opera has managed to attract the attention of people whose partners engage in risky sexual behavior and has resulted in increased condom use. Overall, in several African contexts, there is considerable evidence that mass media involving entertainment-education formats do often have a significant association with various HIV=AIDS-related outcomes (Benefo, 2004;Farr, Witte, Jarato, & Menard, 2005;Karlyn, 2001). However, there are also studies that indicate that HIV=AIDS mass media interventions in the region are not always successful (e.g., Adelore, Olujide, & Popoola, 2006;Benefo, 2004).…”