2014
DOI: 10.1080/15205436.2013.878362
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Exposure to HIV/AIDS-Related Media Content and HIV Testing Intention: Applying the Integrative Model of Behavioral Prediction

Abstract: Despite considerable evidence of an association between mass communication efforts and HIV testing behavior, the mechanisms through which this association may be established have been less extensively studied. Drawing on the integrative model of behavioral prediction, this study assessed the relationship between exposure to HIV=AIDS-related media content, individual intention to be tested for HIV, and the psychosocial variables mediating the relationship among 986 urban and rural residents of northwest Ethiopi… Show more

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Cited by 13 publications
(8 citation statements)
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“…The perception of risk related to safe sex might have contributed to the strong association of condom use with HIV testing observed in our study, though we observed no association of knowledge of HIV with HIV testing behaviour even when the variables were adjusted. This might suggest that the media may have a greater impact by adjusting societal norms and reducing barriers to testing rather than by educating people about HIV transmission [30]. This finding was also similar to our observation in the present study.…”
Section: Discussionsupporting
confidence: 91%
See 1 more Smart Citation
“…The perception of risk related to safe sex might have contributed to the strong association of condom use with HIV testing observed in our study, though we observed no association of knowledge of HIV with HIV testing behaviour even when the variables were adjusted. This might suggest that the media may have a greater impact by adjusting societal norms and reducing barriers to testing rather than by educating people about HIV transmission [30]. This finding was also similar to our observation in the present study.…”
Section: Discussionsupporting
confidence: 91%
“…A total of 15,198 women of reproductive age were included in this study. The median (IQR) age at the time of the study was 28 (21)(22)(23)(24)(25)(26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37) years, that at first sex 18 (16)(17)(18)(19)(20)(21) years and that at first cohabitation 19 (17)(18)(19)(20)(21)(22) years. The majority of the women were Christian (99.0%), and 95.3% had never used condoms.…”
Section: Resultsmentioning
confidence: 99%
“…For example, attitudes might have a stronger association with intentions to use condoms compared to perceived norms (Albarracín et al, 2001). However, perceived norms might have a stronger association with intentions test for HIV compared to attitudes and self-efficacy (Bekalu & Eggermont, 2014). Thus, to change a specific behavior, practitioners should identify and target the most influential factors among attitudes, perceived norms, and self-efficacy (Fishbein & Ajzen, 2011).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…User-defined estimands (Arbuckle, 2013) were created to calculate the individual indirect impact of the supportive and inhibitory pathway, respectively. A 95% biascorrected bootstrap confidence interval was used to test the significance levels (e.g., Bekalu & Eggermont, 2015). Consistent with the study prediction of an inhibitory pathway, body surveillance and sexual body consciousness (Wave 2 variables) emerged as mediators of the relationship between media internalization at Wave 1 and lower levels of sexual behavior at Wave 3 (-.001 = .07 9 .15 9 -.15; p = .03).…”
Section: Testing the Hypothesized Modelmentioning
confidence: 99%