The image of education in primetime network television series 1948‐1988

Mayerle, Judine; Rarick, David L.

doi:10.1080/08838158909364069

Cited by 7 publications

(3 citation statements)

References 7 publications

(6 reference statements)

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“…This article does not adopt any position as to what type of knowledge is edifying, but the hierarchical prize values of questions clearly indicates that academic topics are more highly rated than daily matters. In that regard, Who Wants to be a Millionaire may be thought of as an answer to the complaints of educators and media critics that prime-time programming disregards the importance of academic education (Mayerle & Rarick, 1989).…”

Section: Discussionmentioning

confidence: 99%

The Millionaire Project: A Cross-Cultural Analysis of Quiz Shows From the United States, Russia, Poland, Norway, Finland, Israel, and Saudi Arabia

Hetsroni¹

2004

Mass Communication and Society

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Section: Discussionmentioning

confidence: 99%

The Millionaire Project: A Cross-Cultural Analysis of Quiz Shows From the United States, Russia, Poland, Norway, Finland, Israel, and Saudi Arabia

Hetsroni¹

2004

Mass Communication and Society

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“…Signorielli and colleagues, for example, find that working life on television is dominated by white males (Signorielli and Bacue, 1999; Signorielli, 2009). Similarly, Mayerle and Rarick (1989) conclude that television shows tend to misrepresent the work educators do. In place of routine activities such as marking and lesson preparation most TV shows “have characters involved in illegal activities, illicit affairs, substance abuse [that] would be unseemly and unacceptable to the audience to have educators engage in” (Mayerle and Rarick, 1989: 153).…”

Section: Explaining a Professional Image Problem: Cultivation Theorymentioning

confidence: 98%

“…Similarly, Mayerle and Rarick (1989) conclude that television shows tend to misrepresent the work educators do. In place of routine activities such as marking and lesson preparation most TV shows “have characters involved in illegal activities, illicit affairs, substance abuse [that] would be unseemly and unacceptable to the audience to have educators engage in” (Mayerle and Rarick, 1989: 153). More recently, Ley et al (2012) argue that popular television shows such as CSI reframe what scientists do.…”

Section: Explaining a Professional Image Problem: Cultivation Theorymentioning

confidence: 98%

The depiction of marketing and marketers in the news media

Cluley

2016

EJM

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Purpose In an effort to explain the high level of scepticism and distrust towards marketing and marketers, this paper aims to explore how marketing practice and practitioners are depicted in the mass media. Design/methodology/approach The paper analyses 6,877 news reports that discuss “marketing” across two one-year time periods from three UK newspapers. A systematic content analysis is presented through N-grams and K-grams, close readings of individual cases and manual coding. Findings The paper finds that the news media cultivates an image of marketing and marketing practitioners as a cost to businesses and something that businesses do to consumers. The study finds that marketers are also presented through a narrow viewpoint. Marketers are depicted as male and tend to be viewed as a source of authority only when speaking on behalf of their organizations in response problems and crises. Research limitations/implications The cultivation effect of mass media is widely accepted among communications scholar, yet its use within marketing research is limited. The paper represents an empirical application of this approach. Practical implications Organizations including the Chartered Institute of Marketing and American Marketing Association have attempted to counteract marketing’s image problem by redefining what marketing means. The results of this study suggest that such attempts are unlikely to work, as the practice of marketing, in particular PR, cultivates a negative image in the media. Social implications The paper explores the relationship between marketing practice and the marketing profession and society. Originality/value The paper demonstrates the utility of cultivation theory and systematic content analyses of media texts. It develops a methodology to examine how professional practice is depicted in mass media.

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1999

Television

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The image of education in primetime network television series 1948‐1988

Cited by 7 publications

References 7 publications

The Millionaire Project: A Cross-Cultural Analysis of Quiz Shows From the United States, Russia, Poland, Norway, Finland, Israel, and Saudi Arabia

The Millionaire Project: A Cross-Cultural Analysis of Quiz Shows From the United States, Russia, Poland, Norway, Finland, Israel, and Saudi Arabia

The depiction of marketing and marketers in the news media

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