2017
DOI: 10.4324/9781315239132
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The History of the Book in the West: 400AD–1455

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“…Publishers may feel that they have first call on storytelling as primary producers of the written text. When oral traditions documented by scribes gave way to authorship of the written text, the dissemination of knowledge became by way of print (Roberts 2010, Gadd 2010. As media scholars have noted the printing press was the dominant means of distribution until the electronic age (Innis 1950, Williams 1965, McLuhan 1965.…”
Section: Introductionmentioning
confidence: 99%
“…Publishers may feel that they have first call on storytelling as primary producers of the written text. When oral traditions documented by scribes gave way to authorship of the written text, the dissemination of knowledge became by way of print (Roberts 2010, Gadd 2010. As media scholars have noted the printing press was the dominant means of distribution until the electronic age (Innis 1950, Williams 1965, McLuhan 1965.…”
Section: Introductionmentioning
confidence: 99%