EditorialWhat is interactivity in the new media2 The word has become a source of hype and confusion, a buzz word which is used to imply that value has been added CD-i, TV-i, DV-i -the abbreviations indicate that
World Book and Copyright Day was established by a resolution of the 28th General Council of UNESCO in 1995. Its avowed aim was 'to pay a worldwide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain a renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity.' This article examines the context for World Book and Copyright Day, the extent to which cultural and commercial interests have converged in the activities of the day and argues that an analysis of the activities of the day reveal a specifically European attitude to book culture.
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