“…As a platform, social media allows tourists to receive information and also to share their thoughts and recommendations, either positive or negative, about accommodation, places, attractions or services (Budeanu, 2013). Review websites such as Tripadvisor, Booking.com, TravelPod, Tripblog, Lyping, Weibo and Sina that promote attractions, restaurants, accommodation or used other travel services and facilities have allowed for a wider community and researchers to analyse the insights regarding comments, reviewer's profile and characteristic, trends and also how tourists' expectations are met with real experiences (Cong et al, 2014;Liu et al, 2017;Periañez-Cristobal et al, 2019;Radjevic et al, 2015;van der Zee & Bertocchi, 2018;. Tourists' digital footprints from SNSs have become valuable data sources not only for the tourism business and marketing (Onder, 2017), but also to support sustainable development through the analysis of tourists' opinion and impression of the environment, cultures, traditions and communities (Loaiza et al, 2019).…”