The green B&amp;B promotion strategies for tourist loyalty: surveying the restart of Chinese national holiday travel after COVID-19

Cai, Gangwei; Xu, Li; Gao, Weijun

doi:10.1016/j.ijhm.2020.102704

Cited by 56 publications

(51 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, the findings of this research also show that during the Covid-19 pandemic, the level of tourist attention increased to the image of the destination that became the main concern for tourists, namely the cleanliness of the destination, which was marked by the fulfillment of the implementation of health protocols by policies issued by the government to ensure health, comfort, and safety of tourists. This is in line with the research conducted by Cai et al (2021) and Suprihatin (2020), which also analyzes tourist behavior during the Covid-19 period. The research results show that tourists have a very good understanding and sensitivity to the importance of identifying the cleanliness of a tourism destination before deciding to visit.…”

Section: The Influence Of Destination Image On Tourism Tourist Satisfactionsupporting

confidence: 89%

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

Lahay¹,

Bachri²,

Wahyuningsih³

2021

IJRISS

View full text Add to dashboard Cite

The purpose of this study is to empirically test and explain (1) the effect of tourism destination development on the image of tourism destinations, (2) the effect of service quality on the image of tourism destinations (3) the effect of destination image on tourist satisfaction (4) the influence of destination image on tourist loyalty. (5) the effect of satisfaction on tourist loyalty and (6) the effect of service quality on tourist satisfaction in Togean, Tojo Una-Una Regency, Central Sulawesi, and Wakatobi, Wakatobi Regency, Southeast Sulawesi. This type of research uses Explanatory Research. Hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM). The number of samples is 198 respondents.

show abstract

Section: The Influence Of Destination Image On Tourism Tourist Satisfactionsupporting

confidence: 89%

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

Lahay¹,

Bachri²,

Wahyuningsih³

2021

IJRISS

View full text Add to dashboard Cite

show abstract

“…In addition to social issues, only some of the reviewed papers also addressed environmental or economic sustainability issues. Thus, a few works examined variables such as green promotion strategies and green physical environment [26], food waste [38], and sustainable environmental tourism growth [64]. Other studies did not include environmental issues as main research topics, but did consider some of its aspects such as eco-packing [46] and eco-friendly bacterial treatment [58].…”

Section: Resultsmentioning

confidence: 99%

“…They found that consumers' perceptions of wellbeing were influenced by green and healthy physical environment (measured in terms of green and healthy space, green and healthy room, and design environmental value). Wellbeing was found to influence tourist satisfaction, which was finally leading to tourist loyalty [26]. Finally, through the lens of the theory of perceived risk, Shin and Kang [39] found that low levels of perceived health risk in hotels were associated with low levels of expected human interaction that is enabled through mobile or kiosk check-in system, as well as with high booking intentions.…”

Section: Consumer Specific Perceptionsmentioning

confidence: 98%

Section: Consumer Specific Perceptionsmentioning

confidence: 99%

“…As in the case of consumer generic perceptions of COVID-19, some studies on consumer specific perceptions also covered simultaneously several research themes [26,39]. For example, Cai et al [26] studied the role of consumers' wellbeing perception with regard to B & B in their study on green and healthy B & B promotion strategies for tourist loyalty. They found that consumers' perceptions of wellbeing were influenced by green and healthy physical environment (measured in terms of green and healthy space, green and healthy room, and design environmental value).…”

Section: Consumer Specific Perceptionsmentioning

confidence: 99%

See 2 more Smart Citations

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Šerić

2021

Sustainability

View full text Add to dashboard Cite

This study performs content analysis of consumer empirical research dealing with sustainability issues in hospitality marketing literature during the outbreak of COVID-19. Papers published in the Social Sciences Citation Index (SSCI) ranked hospitality journals from January 2020 up to and including May 2021 are reviewed. The total of 46 papers met the search criteria and were subject to content analysis. The reviewed papers are classified based on research topics, variables, and themes; method and study design; data analysis; sample; industry; and location. Consumer perceptions are the dominant research theme, followed by technology innovation, communication and media, consumer emotions and psychological conditions, and other themes. Quantitative research is the main method with online surveys mostly used for study design. Analysis of moderation/mediation is the most frequently employed analytical method, whereas the majority of investigated samples have more than 300 cases. The restaurant industry received the highest attention, followed by hotel and other lodging industries, while the USA and Greater China are the most investigated geographical areas. Research findings are discussed according to the identified research themes and specific directions for future research are provided.

show abstract

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

View full text Add to dashboard Cite

Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID‐19 crisis has driven people to further acknowledge the importance of the ecosystem. This study aims to examine how hotels' environmental corporate social responsibility (CSR) affects customers' green word‐of‐mouth (WOM). Structural equation modeling was employed to analyze data from an online survey of 749 Chinese respondents. The findings reveal that hotels' environmental CSR indirectly enhances customers' green WOM intention via green perceived value (i.e., cognitive route) and green hotel pride (i.e., emotional route). Furthermore, the indirect effects of hotels' environmental CSR on customers' green WOM are more substantial for hotels with higher star ratings. These findings offer valuable insights for hoteliers to develop genuine environmentally responsible initiatives that can generate positive customer responses.

show abstract

The green B&B promotion strategies for tourist loyalty: surveying the restart of Chinese national holiday travel after COVID-19

Cited by 56 publications

References 66 publications

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Contact Info

Product

Resources

About