The good organization communicating well: Teaching rhetoric in the public relations classroom

Stokes, Ashli Quesinberry; Waymer, Damion

doi:10.1016/j.pubrev.2011.09.018

Cited by 3 publications

(2 citation statements)

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“…Yet, scholars of public relations often debate the role of rhetoric in public relations, even to the extent that Toth and Heath (1992) were able to devote an entire text to the exploration of this issue in the early 1990s, a text that has since been followed by a second edition (Heath, Toth, & Waymer, ). However, few could argue the importance of strong message structure and content in communication that allows for just 140 characters, and in fact, Stokes and Waymer () suggested that rhetoric provides “students with a working knowledge of how meaning is created and how messages should be structured…” (p. 442).…”

Section: Literature Reviewmentioning

confidence: 99%

Rhetorical framing: examining the message structure of nonprofit organizations on Twitter

Auger

2014

J of Philanthropy and Mktg

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• All organizations must persuade stakeholders that they are worth supporting. Organizations need donors to give, volunteers to volunteer, consumers to purchase, and general support for public funding. Because Twitter messages are restricted to 140 characters or less, organizations' message structures must be clearer and may employ traditional rhetorical techniques such as ethos, pathos, and logos, to garner support and promote action. By using content analysis, the tweets of eight charitable organizations from diverse sectors were analyzed for rhetorical content, type of communication such as two-way symmetrical or two-way asymmetrical communication, and positive or negative message frame, for one calendar month. Results of this study found that 60% of tweets employed rhetorical strategy and the majority of tweets included a positive message frame. Moreover, each of the three broad functional areas defined by Lovejoy and Saxton (2012) used ethos, pathos, and logos to differing degrees. Based on results, proposed expansions of the functional areas are also discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Rhetorical framing: examining the message structure of nonprofit organizations on Twitter

Auger

2014

J of Philanthropy and Mktg

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“…For instance, a survey of practitioners in the USA found that professionals preferred entering students to have solid education of basic traditional skills over new technical skills (Paskin, 2013). On the other hand, Stokes and Waymer (2011) have advocated for rhetorical training in PR instruction at the undergraduate level to help students grasp processes more completely, guide the development of ethical values and add value to themselves in the market place.…”

Section: Conceptualization Of Pr Educationmentioning

confidence: 99%

Public relations education in an emerging democracy: the case of Ghana

Thompson

2018

JCOM

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Purpose The purpose of this paper is to examine how lecturers in public relations (PR) in Ghana are preparing students to be effective practitioners. The study also aims to extend understanding of PR education to an emerging democracy in response to calls for examining how future practitioners are shaped in different contexts. Design/methodology/approach The paper adopted a qualitative open-ended key informant in-depth interview approach with 12 purposively sampled PR lectures in accredited higher education institutions in Ghana. Findings PR education in Ghana is shaped by the local socio-political and economic context and influenced by western approaches. The opportunity to teach PR at the diploma level (prior to a bachelor’s level) provides another layer of PR training. Extensive use of social media in Ghana suggests that more focus should be placed on teaching about the strategic use of these technologies in industry. In the face of real challenges, under-resourced lecturers find ways to appropriate and provide students with skills needed for industry. Research limitations/implications The use of a qualitative data gathering method suggests that this study should be considered an introduction into PR education in Ghana, which requires further investigation with generalizable samples. Originality/value This study profiles PR education in Ghana. It also responds to calls to examine the preparation of future practitioners in different context beyond the western world.

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Public Relations and Rhetoric

Heath¹,

Ihlen²

2018

The Handbook of Organizational Rhetoric and Communication

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The good organization communicating well: Teaching rhetoric in the public relations classroom

Cited by 3 publications

References 65 publications

Rhetorical framing: examining the message structure of nonprofit organizations on Twitter

Rhetorical framing: examining the message structure of nonprofit organizations on Twitter

Public relations education in an emerging democracy: the case of Ghana

Public Relations and Rhetoric

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