The Global South

Abstract

The phrase “Global South” marks a shift from a focus on development or cultural difference toward an emphasis on geopolitical power relations. Nour Dados and Raewyn Connell demystify and contextualize this term.

The interaction effect of online review language style and product type on consumers’ purchase intentions

“…Also, all participants are from China, which belongs to an Asian context, and cannot represent all countries and cultures. Future research can be carried out in a wider scope (e.g., Global South) to obtain more comprehensive data (Dados and Connell, 2012). These interesting issues are worthy of further examination.…”

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“…More than an economic classification, the term Global South refers to a specific geo-political order, an arrangement of power relationships that dominate the relations between the former dominant colonial empires and the dominated colonies. As Dados and Connell (2012) eloquently say, the term refers to these countries' "interconnected histories of colonialism, neoimperialism, and differential economic and social change through which large inequalities in living standards, life expectancy, and access to resources are maintained".…”

Optimism of the Will. Antonio Gramsci Takes in Max Weber

“…The gradual turn of Weberian disenchantment from a descriptive to a normative concept, and the fading of the possibility to pursue 'good sense' in the Gramscian meaning of the word through engaged intellectual work appears to us, in a sense, two sides of the same coin. What we aim at, with this essay, is therefore to imagine a possibility of 're-enchanting' our understanding of the limits and possibilities of social change by leveraging upon a rediscovery of the pleasure principle in its public, and not in its private, form: Namely, as a powerful force of collective sense-making-a socio-cognitive and affective attitude that is often found, in its many local variations, in socio-cultural spaces that are peripheral in the power relationships of the current global order [33], and which are generally identified as the 'Global South' [34]. Despite its substantial identification with Africa, most of Latin America, and selected parts of Asia [35], rather than being characterized in literal geographical terms, the term 'Global South' is to be meant in the context of geo-political relations of power [36], both in its 'hard' and 'soft' components, i.e., not only from the point of view of military deterrence and political and economic negotiation power, but also of cultural influence [37].…”