“…In an enquiry initiated by the British Empire Cancer Campaign (Horder, 1953), only 24% of doctors responded, and of these about half were opposed to the idea of cancer education of the public (of unspecified form and content), whereas not one of the family doctors in a region where the Manchester scheme had been running for five years was opposed (Wakefield & Davison, 1958). For one thing, these doctors were expressing opinions based on experience of the effects of the educational programme; but there can be no doubt that their favourable attitudes also stemmed from the original explanatory discussions.…”