The Future Roles of Nurses

Perla, Lisa

doi:10.1097/00124645-200207000-00005

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…This role contributed to almost all activities and in most cases with the highest contribution percentages. This result is in line with the findings of Perla (2002) and Williams et al. (2001), who argue that from organizational reforms nurse leader roles will evolve.…”

Section: Discussionsupporting

confidence: 91%

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Nursing home care: whodunit?

Paulus¹,

Raak²,

Keijzer³

2006

Journal of Clinical Nursing

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Section: Discussionsupporting

confidence: 91%

“…Williams et al. (2001) and Perla (2002) also draw a comparable conclusion with respect to these activities for the UK and the USA, respectively. Additionally, we primarily focused on those activities (such as direct patient care; medication and administration) that generally are routine nursing activities in many countries (see e.g.…”

Section: Discussionmentioning

confidence: 52%

Nursing home care: whodunit?

Paulus¹,

Raak²,

Keijzer³

2006

Journal of Clinical Nursing

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“…In the current and predictable health care system with Health Management Organizations (HMOs) and managed health care, nurses will continue to play a pivotal role in determining future health care outcomes [17] . In order to achieve a strong and continuing presence in the marketplace, health care institutions must identify with and use their most efficient and available tool in health care marketing, nurses.…”

Section: Resultsmentioning

confidence: 99%

Nursing services: an imperative to health care marketing

Montoya¹,

Kimball²

2012

JNEP

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Nurses comprise a significant portion of the work force in any health care organization. This work force is one having the maximum exposure to patients. Further, they work hand in hand with the various departments of the organization. Though an unintended consequence of nursing care, nurses form a potential marketing tool for any health care organization. In that marketing tool role, however, there are hindrances that nurses face. These may result in an unhappy work environment and potentially impact the overall image of the organization. Added to this, nurses may not always be equipped with the knowledge and expertise they need to meet current demands of their position and thus not promote the best nursing role for marketing purposes. Interestingly, good nursing care goes hand-in-hand with good marketing efforts in spite of this being an unintended consequence. The promotion of a strong and highly capable nursing image is an important strategy in marketing of health care services.

The evolution of professional organizations and accreditation agencies has resulted in setting specific standards of practice for nursing graduates. These standards help to ensure delivery of patient care of some predetermined quality. Indirectly this offers marketability to the organization by promotion of the nursing image. At the executive level, nurse leaders can play an important role in development of nursing strategy formulation and at the same time influence strategic marketing design. This paper provides an overview of the role nurses may play in certain aspects of marketing.

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“…Beyond an adjustment in routine, hospital restructuring created changes in nursing roles, generally the addition of micro-level, task-related duties. The literature from that time referred to new or expanded roles (Perla, 2002), but it did include a macro-level perspective. The examination of acute care roles remained at the micro level.…”

Section: Review By Decadementioning

confidence: 99%