The Future of Forgetting: Rhetoric, Memory, Affect

Pruchnic, Jeff; Lacey, Kim

doi:10.1080/02773945.2011.597818

Cited by 24 publications

(7 citation statements)

References 22 publications

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“… 1. Nealon did not invent the term post-postmodernism (see Enos, Miller, & McCracken (2003, p. x; Hikins, 1995; Pepper, 2015; Pruchnic & Lacey, 2011), but we did not find any other discussions of post-postmodernism and the implied redescription of economic conditions as they relate to technical communication. Even though Nealon (2012) wrote from his perspective as a literary theorist, he directly addressed a set of changed and evolving economic and cultural conditions in the second decade of the 21st century, thereby providing a timely and provocative site-clearing, agenda-setting reconsideration of theory that helps us to understand the profession of technical communication today. …”

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confidence: 65%

The Technical Communicator as (Post-Postmodern) Discourse Worker

Wilson

Wolford

2016

Journal of Business and Technical Communication

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This article reexamines Henry’s 2006 proposal for training technical communicators as “discourse workers,” as a solution within a certain postmodern problematic, in which changing economic conditions in the late 1990s and early 2000s made workers vulnerable to exploitation, outsourcing, and layoffs. Henry used postmodern and critical theory to describe discourse as a medium of leverage for enabling workers to define new workplace agencies. Even though Henry’s discourse worker is an appealing concept buttressed by solid theory, it did not become a widely implemented model for pedagogy or workplace practice. To reexamine Henry’s concept, the authors exchange late 20th-century postmodern theory for the more recent articulation of “post-postmodern” theory proposed by Nealon and explore the implications of swapping out the postmodern puzzle piece for a post-postmodern puzzle piece in Henry’s formulation of the discourse worker.

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confidence: 65%

The Technical Communicator as (Post-Postmodern) Discourse Worker

Wilson

Wolford

2016

Journal of Business and Technical Communication

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“…Rhetors used systems of communication modes in their memory to produce and store content (Pruchnic and Lacey 2011;Gossett 2008). Therefore memory in pre-literate rhetoric consists of these systems that produce content and the memorised content itself.…”

Section: Advertising Media: All That Exists In the Rhetor's Memorymentioning

confidence: 99%

“…Therefore memory in pre-literate rhetoric consists of these systems that produce content and the memorised content itself. This is internalised memory (Pruchnic and Lacey 2011).…”

Section: Advertising Media: All That Exists In the Rhetor's Memorymentioning

confidence: 99%

“…In addition, there are regulatory bodies in many countries that investigate the veracity of brand claims in commercials.Commonplaces refer to the culture of the target audience. They are markers of a people's collective memory(Pruchnic and Lacey 2011) and sources of 'truth' that serve as the basis of arguments among the people. In other words, they are sources of insight and unique selling points: sources of a unique selling point when the truth is about a brand and…”

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confidence: 99%

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How Rhetoric Theory Informs the Creative Advertising Development Process

Tevi¹,

Koslow²

2018

JAR

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This paper explores rhetoric theory as a comprehensive theory of the advertising development process. It compares the five canons of rhetoric with the stages in the advertising development process to explore the possibility of finding parallels between them. Close examination and comparison suggest there are parallels. It goes further to examine whether the generative mechanisms of each canon have explanations for strategies employed in its equivalent stage in the advertising development process. To explore fully, principles extracted from rhetoric theory and a model developed from it subsequently found support in advertising practice and findings from advertising research. The theory states that the principles of rhetoric must undergird strategies in the advertising development process before persuasiveness can be guaranteed. This is the "big picture" perspective which the theory proffers for both research and practice.

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“…What is needed is a perception of the mediating elements that function between affective and cognitive levels and through which their interaction and the workings of affect can be analyzed (Pruchnic and Lacey 2011). In art and literary studies, scholars have analyzed the affectivity of works of art-their capacity to invoke affect-by exploring ideas transmitted by the content of art works; by examining the style, mode, and other textual/visual esthetic practices of art works; and by focusing on the materiality of art (see for example, Sedgwick 2003;Riley 2005;O´Sullivan 2006).…”

Section: Affect Heritage and Politics -An Intertwined Conceptual Triadmentioning

confidence: 99%

Politics of affect in the EU heritage policy discourse: an analysis of promotional videos of sites awarded with the European Heritage Label

Lähdesmäki

2017

International Journal of Heritage Studies

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The Future of Forgetting: Rhetoric, Memory, Affect

Cited by 24 publications

References 22 publications

The Technical Communicator as (Post-Postmodern) Discourse Worker

The Technical Communicator as (Post-Postmodern) Discourse Worker

How Rhetoric Theory Informs the Creative Advertising Development Process

Politics of affect in the EU heritage policy discourse: an analysis of promotional videos of sites awarded with the European Heritage Label

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