The Future of Brands in Academic Publishing

Sandelands, Eric

doi:10.1108/eb024580

Cited by 3 publications

(4 citation statements)

References 7 publications

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“…The growing number of research papers demanded the professional skills of the publisher to select, order and enhance scholarly work [8,9]. Consequently, a publishing industry emerged to facilitate communication between researchers, scholars and academics [5,10]. It has developed into an international, commercial and frequently highly profitable business, particularly in the scientific, medical and technical fields [11].…”

Section: The Scholarly Publishing Industrymentioning

confidence: 99%

“…It is in the interest of the publisher to promote the scholar's work in order to increase the potential customer base. The scholar can be confident that every effort, driven by commercial needs, is being made to help his or her work be disseminated [5].…”

Section: A Continuing Role For the Professional Publisher?mentioning

confidence: 99%

“…Usage increased with marketing activities [75]. The posting of papers electronically [5] does not ensure an audience.…”

Section: A Continuing Role For the Professional Publisher?mentioning

confidence: 99%

“…They began to carry out the function of registering the 'ownership' of scientific discovery and of presenting information as an indexed archive [4]. Today, the journal is entrenched within the academic reward system [5]. Through publishing work in a journal, the author gains prestige and is rewarded through tenure, promotion or funding.…”

mentioning

confidence: 99%

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The future of scholarly journal publishing

Oppenheim

Greenhalgh

Rowland

2000

Journal of Documentation

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.This paper provides an extensive survey of the recent literature on scholarly publishing and its conversion to the electronic medium. It then presents the results of a questionnaire survey of the UK-based scholarly publishing industry. The results of this survey suggest that the publishers are moving quickly towards the use of the Internet as a major medium for the distribution of their products, though they do not expect an early print publication. They also do not expect that any alternative system, based on scholars providing their results free of charge at the point of use, will seriously threaten the future of the commercial scholarly publisher. They do, however, perceive several significant difficulties in the near future. These include a shortage of appropriately trained staff, uncertainties about pricing mechanisms, lack of adequate budgetary provision by universities for library purchases, and unrealistic expectations on the part of scholars that electronic information should be inexpensive. BACKGROUND

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Section: The Scholarly Publishing Industrymentioning

confidence: 99%

Section: A Continuing Role For the Professional Publisher?mentioning

confidence: 99%

“…Usage increased with marketing activities [75]. The posting of papers electronically [5] does not ensure an audience.…”

Section: A Continuing Role For the Professional Publisher?mentioning

confidence: 99%

mentioning

confidence: 99%

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The future of scholarly journal publishing

Oppenheim

Greenhalgh

Rowland

2000

Journal of Documentation

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Creating an online library to support a virtual learning community

Sandelands¹

1998

Internet Research

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Describes how an independent business school, International Management Centres (IMC), has created a virtual library in partnership with database publisher Anbar Electronic Intelligence. Outlines the action learning methodology used by IMC in delivering management development programmes, and the virtual business school model being developed and used. Examines the relationship between the partner organizations, highlighting the benefits each gains from the collaboration. Analyzes the benefits being experienced by IMC faculty and students from the virtual library investment to‐date, anticipated benefits, and future investment in online information resources.

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Biomedical journals and the World Wide Web

Schoonbaert¹

1998

The Electronic Library

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Now that the World Wide Web has changed previously arcane electronic publishing into a popular everyday phenomenon, fulfilling the exciting promises of many years, a global electronic resource for the health sciences becomes technically feasible. Though recent evolutions have inspired prophecies on the imminent death of printed biomedical journals, the latter have now themselves joined the electronic platform. Since 1995, a respectable portion of the traditional top journals have started offering new channels of access that do not differ essentially from their paper formats. These electronic versions feature attractive additional value such as extra (multimedia) contents and improved retrieval and (hyper)linking capabilities. While many were originally partial versions, mainly figuring as eye‐catchers, increasingly more full‐text editions are appearing on the Worldwide Web. Compared to exclusively electronic journals or reprint archives, traditional journals migrating to the Internet have certain strategic advantages such as an aura of intellectual trust‐worthiness (based on peer review) and considerable social acclaim (based on citation records, amongst other things). As such, their impact is now increasingly being extended into cyberspace and the rumours of the death of the biomedical journal appear to be greatly exaggerated— or at least premature.

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The Future of Brands in Academic Publishing

Cited by 3 publications

References 7 publications

The future of scholarly journal publishing

The future of scholarly journal publishing

Creating an online library to support a virtual learning community

Biomedical journals and the World Wide Web

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