The functions of presidential campaigning

Gronbeck, Bruce E.

doi:10.1080/03637757809375973

Cited by 27 publications

(6 citation statements)

References 15 publications

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“…Para tratar de comprender en términos políticos cuales son las bases de las campañas electorales y su función en la sociedad es preciso establecer teóricamente sus puntos más significativos. En primer lugar, según Gronbeck (1978) y Norris (1999), este periodo político posee entre sus objetivos el obtener éxito en la batalla de las ideas; convertir a los oponentes; movilizar a los simpatizantes y proporcionarles información y temas de discusión. Desde un punto de vista sociológico, estos propósitos se enlazan con la definición de la propaganda aportada por Young (1991), quien dice de ella que es "el empleo deliberado de símbolos con el propósito de cambiar las creencias e ideas de la gente y en último término, sus actos como forma de poder y control social" (p. 109).…”

Section: Campañas Electorales En Redes Socialesunclassified

Propaganda en redes sociales:

Donstrup

2019

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Las elecciones electorales son unos de los momentos en los que los ciudadanos de las democracias adquieren una mayor relevancia; y en este periodo donde los partidos políticos usan todo su arsenal de técnicas de persuasión. Este trabajo pretende poner de manifiesto a través de un análisis de contenido qué tipología de campaña ha sido más recurrida por los partidos políticos que optaron al Parlamento Andaluz (España). Estos resultados han sido cruzados con teorías de los efectos políticos y han confirmado que el partido que más ha utilizado una campaña negativa ha sido el más perjudicado en las urnas.

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Section: Campañas Electorales En Redes Socialesunclassified

Propaganda en redes sociales:

Donstrup

2019

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“…So, although the denotative meaning of the message "peace" is fairly evident, on a connotative level, those acquainted with the Israeli political scene will recognize the metonymic reference to the "peace camp" of the Israeli left, with all that this entails. In his work on presidential campaigning, Gronbeck (1978) considers bumper stickers and other media to be shorthand terms that carry "significant attributed meaning" into a campaign. Dasenbrock (1993) says that "bumper stickers and other signs on cars almost never mean what they say" (p. 200).…”

Section: Norms: Norms For Interpretationmentioning

confidence: 99%

Mobile Discourse: Political Bumper Stickers as a Communication Event in Israel

Bloch

2000

Journal of Communication

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The use of political bumper stickers in Israel began as a spontaneous protest medium, evolving into a routinized form of public discourse, taking place throughout the year, independently of national elections. The rules of interaction of this nontraditional means of political communication are identified and the complex relationships between the messages within their social situation are investigated using an ethnographic model. This analysis reveals that the medium does indeed constitute a structured means of expression with identifiable forms, rules, and usages, affording the person in the street a way of participating in the national discourse, bypassing traditional avenues of influence. The detailed examination of a single political bumper sticker reveals a structure parallel to the overall code, further demonstrating the intricacy of the messages. The analysis shows how this political discourse reflects social norms peculiar to Israel and how its use has become an affirmation of cultural identity. Because the fundamental properties of political bumper stickers have now been exposed, it is possible to examine how the actual use of this medium changes the structure of political agency in society through the presumption that ordinary individuals have the right of access to the public debate of national political issues, a right heretofore exclusively the prerogative of institutional power holders.Over the past few years in Israel, bumper stickers have become part of the local cultural code of political communication. They are routinely discussed in daily interactions, they form the basis for jokes and humor, and they are used in advertisements. Political bumper stickers are used quite differently from election advertising such as buttons, T-shirts, posters, billboards, and the like. This medium is used throughout the year, in response to current political events in the country, regardless of whether or not national elections are currently being held.

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“…Political organization is enacted within and through authoritative communications. The various functions of campaigns—winning the battle of ideas, converting and mobilizing supporters, providing supporters informational claims and topics, and so forth—are normally carried out through technologically mediated communication channels (Gronbeck 1978; Norris 1999). For much of the twentieth century, the sources of political information were quite limited in comparison with today with political parties, newspapers, and a few television and radio stations broadcasting as the primary channels through which political communications reached a public (Converse 1962; Prior 2007).…”

Section: Campaigning Political Organization and The Structure Of Pomentioning

confidence: 99%

Social Media and Political Campaigning

Jensen

2016

The International Journal of Press/Politics

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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.

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The functions of presidential campaigning

Cited by 27 publications

References 15 publications

Propaganda en redes sociales:

Propaganda en redes sociales:

Mobile Discourse: Political Bumper Stickers as a Communication Event in Israel

Social Media and Political Campaigning

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