The fruit and vegetable marketing chains in Thailand: policy impacts and implications

Srimanee, Yanee; Routray, Jayant K.

doi:10.1108/09590551211255956

Cited by 23 publications

(19 citation statements)

References 28 publications

(35 reference statements)

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“…The retailers, especially hypermarkets and supermarkets play an important role in fresh fruit market chain in Thailand. Srimanee and Routray (2012) revealed that fruit farmers have several marketing channels including wholesalers, cooperatives, specialist assembles, and exporters.…”

Section: Cooperatives In the Fruit Supply Chain In Thailandmentioning

confidence: 99%

“…However, supermarket procurement system regarding quality and quantity requirements makes it difficult for small-scale farmers to access the market. Various studies in developing countries have shown that farmers are confronted with many problems regarding the supply of products to supermarkets due to lack of knowledge and information, finance, and product supply uncertainty (Srimanee and Routray, 2012).…”

Section: Introductionmentioning

confidence: 99%

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Assessment of the role of cooperative networks in the fruit supply chain in Thailand

Sathapatyanon

Kuwornu

2019

IJVCM

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This study examined the role of cooperative networks in the fruit supply chain in Thailand using primary data from three cooperatives in the eastern and southern regions of Thailand. The results of the t-test revealed that marketing fruits through the cooperative networks yields numerous benefits to the cooperatives and its member farmers including increased bargaining power, improved fruit quality, decrease production and post-harvest costs, and better access to market information and high-value markets. The results also revealed that expertise in fruit management is essential in the fruit supply chain. Experience in fruit management can reduce the problem of business uncertainty, lack of flexibility, and difficulties in the negotiating process. Furthermore, knowledge of product quality and fruit distribution is important for the reduction of fruit waste, handling and transporting in the supply chain. Finally, the results also showed that the dyadic relationship and negotiation, and good practice of payment under the bi-cooperative create more trust which leads to a better exchange of market information, business continuation, and stability of the network than the multi-cooperative network. These results have implications for the management of the fruit supply chain in Thailand by assisting the farmers to access higher-value markets through cooperative networks.

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Section: Cooperatives In the Fruit Supply Chain In Thailandmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Assessment of the role of cooperative networks in the fruit supply chain in Thailand

Sathapatyanon

Kuwornu

2019

IJVCM

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“…The distribution of hydroponic vegetables in "Kebunsayur Surabaya" prioritizes 'restaurants' as the consumers. farmers to markets through direct procurement while improving cultivation practice and participating in improving farmers' product quality (Srimanee and Routray, 2012). The number of large traders who are involved as intermediaries in the marketing process shows a long marketing channel.…”

Section: Resultsmentioning

confidence: 99%

Analysis of Marketing Opportunity Increase based on Consumer Criteria for Hydroponic Vegetable Producers in Surabaya

Yuliarini

Soeharsono

Lamid

et al. 2020

Caraka Tani J. Sustain. Agric.

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Consumer is one of the influential factors in marketing. The study was conducted to analyze the increase in marketing opportunities based on consumer criteria for hydroponic vegetable producers in Surabaya. The research was carried out in Surabaya from Mei to June 2018. This type of research is observational analysis with survey methods on three producers about the relationship between producers and consumers according to their respective producers. Data were analyzed with AHP (Analysis Hierarchy Process) and the process used Expert Choice 2000. Data were examined using descriptive or qualitative analysis and quantitative analysis. Quantitative analysis includes a scale of trust and commitment measurement. The distribution of hydroponics vegetables at “Kebunsayur Surabaya” prioritizes ‘restaurant’ and ‘hotel’, “JawaRa Farm” prioritizes ‘kale suppliers’ and “One STOP Hydroponics” prioritizes ‘individual customers’ (vegetable displays).

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“…Thailand has similar climatic condition as India and so is the food consumption pattern. The supply chain in fruits and vegetables however is much better developed in Thailand as compared to India (Srimanee and Routray, 2012). Supermarkets in Thailand account for 40 % of fruit and 30 % of vegetables in urban areas, but a lower percentage in the context of the entire country (Fig.…”

Section: Supply Chain Management Practices Followed In Other Countriesmentioning

confidence: 99%

Trends and Innovations in Value Chain Management of Tropical Fruits

Oberoi

Dinesh

2019

J Hortic Sci

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India produced about 97.35 million tons of fruits during 2017-18, of which less than 1% fruits were exported. In India, less than 5% of the total fruits produced are sold by the organized supply chain management and E-commerce companies and 3% of the total produce gets processed, indicating that more than 90% of fruits follow the traditional route of supply chain involving farmers, auctioneers, agents/intermediaries, wholesalers, sub-wholesalers, retailers, cart vendors before they reach the consumers. Post-Harvest (PH) losses occur at each stage of the supply chain and are compounded with each operation. A study on PH loss estimation has shown maximum loss of 15.88% in guava among fruits while other studies have reported much higher PH lossesin fruits. Value of tropical fruits, both in monetary terms and quality reduces during harvesting, handling, transportation from the farmer’s field, packaging, storage, retail and even at the consumer’s level. Important interventions that reduce the PH losses and improve the supply chain management are establishment of pre-cooling facilities and short term storage facilities through evaporative cooling/refrigeration mechanisms at the farm gate, primary processing and packaging provision at the farm gate or nearby collection centres, transportation of fruits in refrigerated/evaporative cooled vans with the use of alternate energy sources and provision for low temperature and high humidity storage at the retail centres. Establishment of a Postharvest management system for sorting, washing, partial drying, edible coating, if required and grading at the collection centres will help in reducing the PH losses in the supply chain and help farmers get a better value for their produce. Formation of farmer clusters or Farmers Producer Organizations (FPOs) provides farmers a better bargaining power because of higher volumes. Educating and bringing awareness among the farmers about the good agricultural practices (GAP), mechanization in field operations, availability of seeds for different seasons, eliminating the problem of seasonality are also important in production of quality output. Transportation of fruits, such as mango, banana and guava in vans/wagons operating through evaporative cooling/cooling mechanism using phase change material will help in improving the shelf life of such fruits. An integrated radio frequency identification (RFID) system along with the sensors for ethylene, temperature and RH monitoring is likely to help in easy tracking and traceability of the fresh produce. Establishment of primary and secondary processing facility at the farmer cluster/ FPO levels will help in transforming the farmers to primary processors.

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The fruit and vegetable marketing chains in Thailand: policy impacts and implications

Cited by 23 publications

References 28 publications

Assessment of the role of cooperative networks in the fruit supply chain in Thailand

Assessment of the role of cooperative networks in the fruit supply chain in Thailand

Analysis of Marketing Opportunity Increase based on Consumer Criteria for Hydroponic Vegetable Producers in Surabaya

Trends and Innovations in Value Chain Management of Tropical Fruits

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