Analysis of Marketing Opportunity Increase based on Consumer Criteria for Hydroponic Vegetable Producers in Surabaya

Yuliarini, Titik; Soeharsono, Soeharsono; Lamid, Mirni; Arif, Mohammad Anam Al; Sarmanu, Sarmanu; Hidanah, Sri

doi:10.20961/carakatani.v35i2.29622

Cited by 4 publications

(3 citation statements)

References 20 publications

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“…Berbagai kekurangan hidroponik seperti masih kurangnya suplay and demand (Yuliarini et al 2020). Pertanian metode hidroponik masih dianggap belum mampu mencukupi kebutuhan konsumsi masyarakat serta kualitas tanaman yang dihasilkan masih tergolong rendah (Mehra et al 2018).…”

Section: Pendahuluanunclassified

Modernization of Hydropnic Farmers Through the Application of Internet of Things-Based Automation Systems to Improve the Quality of Crop Products

Megantoro

Syahbani

Kusuma

et al. 2023

JLM

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Hydroponics is one of the agricultural techniques with great potential to produce plant products. Hydroponics is also a pattern of plant breeding that is environmentally friendly and does not require a large area of land. Although it has been developed for long time ago, the quality and quantity of hydroponics does not really give significant results. In order to improve the quality of agricultural products, a modernization step is needed by implementing an automation system based on Internet of Things. Thus, the solution offered to overcome the problems of the current hydroponic system, the innovation offered is green hardware, namely Airlangga Sahabat Petani Hidroponik (Arsenik). In this hardware, monitoring of the system with an integrated manner and measuring several aspects such as environmental and soil levels, nutrients in plants and interpreting them into an output that can be read directly by users. The expected result through this hardware is community empowerment in developing hydroponic systems and maximum hydroponic plant yields.

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Section: Pendahuluanunclassified

Modernization of Hydropnic Farmers Through the Application of Internet of Things-Based Automation Systems to Improve the Quality of Crop Products

Megantoro

Syahbani

Kusuma

et al. 2023

JLM

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“…A vegetable cultivation system using hydroponic techniques is a solution to the challenges of urban farmers. Hydroponic systems can produce higher quality vegetable products continuously compared to conventional farming [5]. Hydroponic technology is a good alternative to obtain good results in terms of quality, quantity and continuity.…”

Section: Introductionmentioning

confidence: 99%

Comparative Analysis of Hydroponic Farming Income between Pak Choy (Brassisca chinensis L.) and Lettuce (Lactuca sativa L.)

Pryatnasari,

Mursidah

2024

JAERI

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The increasingly narrow area of productive land, especially in big cities, makes cultivating plants using hydroponic techniques attractive and increasingly important. In hydroponic farming there is also a production income value that is different from the production of the types of vegetables that have been planted. This research aims to determine the hydroponic farming income. This research was carried out from November 2022 to January 2023. The sampling method was carried out purposive sampling or intentionally, namely at Graha Indah Farm. The data collected is primary data because this hydroponic cultivator built his own business. The research findings indicate that the hydroponic farming income at Graha Indah Farm varies significantly. Pak choy generated IDR 38,660,002.53 in the first planting season and IDR 463,920,030.36 annually, equivalent to IDR 5,799.00 m-2 year-1. Meanwhile, lettuce yielded IDR 16,183,000.83 in the first planting season and IDR 194,196,007.59 annually, equivalent to IDR 809.15 m-2 year-1. Pak choy contributed to 87.76% of the income, whereas lettuce accounted for 12.24%. Thus, it's evident that lettuce has a higher income and demand value.

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“…Pemasaran produk pertanian dilakukan untuk meningkatkan produksi. Keputusan yang tepat bagi produsen untuk menjual produknya adalah dengan mengatur strategi untuk meningkatkan pendapatannya (Yuliarini et al, 2020).…”

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Efisiensi Saluran Pemasaran Komoditas Bayam Di Kelurahan Siantan Hilir Kecamatan Pontianak Utara Kota Pontianak

Purba

Kurniati²,

Suharyani³

2022

SEPA J. SepAgr

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Spinach is one of the agricultural commodities that is widely cultivated in Pontianak City. North Pontianak District is a center for growing spinach in Pontianak City with a planted area of 216 (ha) and production of 8,006 (ku) or around 76% of the total spinach production in the Pontianak City. There are two types of spinach that are most commonly cultivated in Siantan Hilir Village, North Pontianak District, namely spinach (Amaranthus tricolor). The purpose of this study was to analyze the pattern of marketing channels, marketing margins, farmer's share and efficiency of spinach marketing channels in Siantan Hilir Village, North Pontianak District, Pontianak City. The results indicate that there are 4 marketing channels of spinach. The lowest marketing margin value of spinach and the highest farmer's share is in channel 1, while the lowest margin and farmer's share are also found in channel 1. The most efficient marketing efficiency value of spinach is found in channel 3 which is 2.70 %, meanwhile, the most efficient marketing channel is in channel 2 with an efficiency value of 2.58%.

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Analysis of Marketing Opportunity Increase based on Consumer Criteria for Hydroponic Vegetable Producers in Surabaya

Cited by 4 publications

References 20 publications

Modernization of Hydropnic Farmers Through the Application of Internet of Things-Based Automation Systems to Improve the Quality of Crop Products

Modernization of Hydropnic Farmers Through the Application of Internet of Things-Based Automation Systems to Improve the Quality of Crop Products

Comparative Analysis of Hydroponic Farming Income between Pak Choy (Brassisca chinensis L.) and Lettuce (Lactuca sativa L.)

Efisiensi Saluran Pemasaran Komoditas Bayam Di Kelurahan Siantan Hilir Kecamatan Pontianak Utara Kota Pontianak

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