We have demonstrated a 40‐inch diagonal, full color WXGA AMOLED TV. It was based on the technologies of amorphous silicon (a‐Si) TFT backplane and white OLED with color filter. Despite of recent technology advancement enabling high color purity, large‐sized AMOLED, a lot of problems to solve still exist to enter the large‐sized display market. Here, Samsung will discuss how far the technologies need to go for the marketplace of large‐sized display.