The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity

The Influence of E-Marketing on Performance of Real Estate Enterprises: Based on Super-Efficiency DEA and Grey Entropy Methods

“…Jeong and Chung [12] have proved that the film has a greater sense of confidence in word of mouth information and influences consumers' choice. And, in the restaurant industry, the financial impact of online customer reviews in the restaurant industry and the restaurant eWOM (review volume and review rating) contributed to restaurant profitability [13].…”

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

“…International banks that have expanded into emergent markets have lacked guidance on building efficient strategies for brand Equity (Shaalan et al, 2020). In marketing literature, brand equity has been significantly deliberated (Aaker, 1991;Keller, 2001;Lee et al, 2015;Chatzipanagiotou et al, 2016;Mohan et al, 2017;Sharique, 2019: Ray et al2021Tran et al, 2021;Han et al, 2021;Wang et al, 2021;Algharabatet al, 2020;VeloutsouCas, 2020) which draws the various viewpoints on the factors that impact brand equity. Undeniably, when it comes to the conceptual foundations influencing the factors and measures of brand equity, and academic debate is characterized by uncertainty (Davcik, 2013).…”

“…The influence of word-of-mouth (WOM) has grown drastically as a result of the proliferative use of smart electronic devices and online information sharing platforms (Wang et al, 2021). Messages spread to influence people in positive or negative ways.…”

“…Messages spread to influence people in positive or negative ways. Word of Mouth (WOM) refers to an informal and personal communication with no commercial purpose regarding brands, products, or organization (Wang et al, 2021). It is also defined as interpersonal communication regarding the evaluation of products or services of interest.…”

“…On the research level, brand equity as a concept has been studied by several researchers and has gained a focal interest in the past three years (Sharique, 2019;Ray et al, 2021;Tran et al, 2021;Han et al, 2021;Wang et al, 2021;Algharabatet al, 2020;Veloutsoua, 2020). Various factors influencing brand equity, such as store image, speed of delivery, advertisements, promotions, consumer perceived value, e-word of mouth and brand image (Taleghani, 2011).…”