Evaluating Economic Sustainability of Nautical Tourism Through Brand Equity and Corporate Performance

Santos, Eleonora; Lisboa, Inês; Crespo, Cátia Fernandes; Moreira, Jacinta; Eugénio, Teresa

doi:10.1007/978-3-030-92491-1_6

Cited by 9 publications

(5 citation statements)

References 37 publications

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“…The study underscores the importance of tailored policy interventions, echoing calls from the literature for supportive regulatory frameworks and financial incentives [42]. Additionally, the emphasis on financial planning and risk management [45,46] aligns with existing recommendations for enhancing industry resilience [41].…”

Section: Discussionmentioning

confidence: 64%

Regional Dynamics and Economic Sustainability of Mariculture Firms in Portugal: A Financial Performance Analysis

Santos

2024

Water

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This study provides a comprehensive analysis of the financial performance of aquaculture firms in Portugal from 2013 to 2022, considering regional, age, and size dynamics. Using financial data from the ORBIS database, key performance indicators are calculated to assess the industry’s economic sustainability, regional disparities, and firm-level effects. The analysis reveals insights into the resilience of aquaculture firms in navigating economic challenges, such as the COVID-19 pandemic, and highlights the importance of tailored policy interventions to support regional development and industry competitiveness. Age trends show the influence of industry experience on financial performance, with older firms demonstrating higher turnover and profitability. Size trends indicate the advantages of economies of scale for larger firms, while smaller firms exhibit agility and innovation. This study contributes to the understanding of aquaculture economics in Portugal, providing valuable implications for policymakers, industry stakeholders, and aquaculture firms. By considering regional, age, and size dynamics, stakeholders can develop comprehensive strategies to enhance the sector’s long-term sustainability and resilience in an increasingly dynamic market environment. Recommendations are provided for policymakers to support regions with lower performance metrics, enhance infrastructure development, and promote workforce productivity to foster balanced economic growth across the aquaculture sector in Portugal.

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Section: Discussionmentioning

confidence: 64%

Regional Dynamics and Economic Sustainability of Mariculture Firms in Portugal: A Financial Performance Analysis

Santos

2024

Water

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“…Managers can display sales options as a unique set of mixed promotions (with well-designed text and photos) to encourage customers to make comparisons. Furthermore, if these strategies are linked to the relationship between customer-based brand equity and sustainable performance [69][70][71], our approach can enhance both economic and non-economic performance.…”

Section: Practical Implicationsmentioning

confidence: 99%

Do New Luxury Hotel Promotions Harm Member Customers?

Zhi,

2023

Sustainability

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Will customers regret their loyalty to a hotel and look for alternatives if the hotel neglects to communicate with them? Empirical research on this question is limited in the hospitality literature. To accurately determine the direction of future customer behavior, we investigate the impact of sales promotions on customer regret and switching intention, demonstrating that sales promotions can dilute customer loyalty. Using an experimental design study (n = 227) in Korea, our findings indicate that sales promotions have no effect on customer regret and switching intention. In particular, we find that customers’ regret of paying for a hotel membership is more salient than their regret of obtaining a free membership in the new luxury hotel context, regardless of the absence or presence of sales promotions. Moreover, the findings show that VIP club members tend to experience more regret and have greater switching intentions than free online membership customers. The higher the degree of customer regret, the more sensitive the customers’ reactions are to mixed promotions, leading to a rapid increase in switching intentions among customers. This study expands sale promotion knowledge by offering ample evidence of customer behavior and provides sustainable insights for hospitality managers responding to member customers’ demands.

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“…Firstly, certain studies proposed a direct relationship (either positive or negative) between CSR and a CFP. For example, various researchers have demonstrated the existence of a positive correlation between the CSR and CFP of companies in different sectors, including the H&T industry [19,20,[48][49][50].…”

Section: Csr and Corporate Financial Performancementioning

confidence: 99%

The Nonlinear Relationship between Corporate Social Responsibility and Hospitality and Tourism Corporate Financial Performance: Does Governance Matter?

Attia,

Tobar,

Fouad

et al. 2023

Sustainability

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This paper is interested in examining the impact of corporate social responsibility and governance on corporate financial performance. We selected a panel of 141 worldwide hospitality and tourism firms spanning the period 2012–2018 to assess the effects (direct and indirect) of corporate social responsibility and governance on corporate financial performance (measured in terms of return on assets, return on equity and Tobin’s Q). Although a few studies examine the moderating effect of certain factors, our study fills this gap by examining the moderating effect of governance practices (governance structure and institutional quality) on the nonlinear relationship between corporate social responsibility and corporate financial performance. The results of the system generalized method of moments suggest the existence of a nonlinear, U-shaped relationship between corporate social responsibility and corporate financial performance (return on equity and Tobin’s Q). This nonlinearity is confirmed for corporate social responsibility and corporate financial performance (measured by return on assets). However, this relationship is inverted-U-shaped. Furthermore, our results also show that lagged corporate social responsibility, governance practices, firm-specific variables and macroeconomic variables affect current corporate financial performance. The predictions of stakeholders and agency theories are validated. Given our results, it is recommended that policy makers trade off the benefits and costs of corporate social responsibility and take appropriate financial strategies, thus enabling value creation for their companies.

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Evaluating Economic Sustainability of Nautical Tourism Through Brand Equity and Corporate Performance

Cited by 9 publications

References 37 publications

Regional Dynamics and Economic Sustainability of Mariculture Firms in Portugal: A Financial Performance Analysis

Regional Dynamics and Economic Sustainability of Mariculture Firms in Portugal: A Financial Performance Analysis

Do New Luxury Hotel Promotions Harm Member Customers?

The Nonlinear Relationship between Corporate Social Responsibility and Hospitality and Tourism Corporate Financial Performance: Does Governance Matter?

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