“…However, given that radical innovation in products, services, or even business models might be especially necessary during major crises—such as the recent and ongoing coronavirus pandemic ( Battaglia, Paolucci, & Ughetto, 2020 ; Breier et al, 2021 ; Kraus et al, 2020 )—we must understand more about family firms’ abilities to engage in risk-taking and radical innovation behavior during crises – and outside of crises to complement the picture. Indeed, Hu and Hughes (2020, p. 1227 ) have called for more research on “how radical innovation activities may enable the family firm to survive dramatic external environmental changes.” Second, while research on family firms’ innovation have opened up an exciting new area of inquiry, scholars have also lamented the literature’s limited understanding of innovation’s role in a firm’s long-term evolution ( Carney, Zhao, & Zhu, 2019 ; Eddleston, Kellermanns, & Collier, 2019 ; Farjoun, 2010 ; Rondi, De Massis, & Kotlar, 2019 ; Sun, Lee, & Phan, 2019 ).…”