“…Since its introduction, the demand-for-health model has been extended in various ways; incorporating risk and uncertainty Wagstaff, 1987, 1990;Selden, 1993;Chang, 1996;Liljas, 1998Liljas, , 2000Picone et al, 1998;Asano and Shibata, 2011), the family as producer of health (Jacobson, 2000;Bolin et al, 2001Bolin et al, , 2002b, the employer as producer of health (Bolin et al, 2002c), social capital (Bolin et al, 2003), healthy and unhealthy consumption (Forster, 2001), decreasing returns to scale in the production of health investment (Ehrlich and Chuma, 1990;Galama, 2011), imperfect financial markets (Liljas, 2000(Liljas, , 2002, and allowing for corner solutions (Galama and Kapteyn, 2011). To our knowledge, however, the effect on the demand for health and health investments of the double-facetted nature of individual behaviours with physiologically determined optimal levels as regards health and negative or positive health effects, depending on the level of activity, has never been analysed.…”