“…However, this approach arguably promotes a reactive regulatory approach rather than a proactive approach which limits the scope of regulation so, despite fixing one incident, it does not prevent future failures. This leads to the argument that the theory is only adequate to determine if intervention is necessary but not if it is sufficient (Nocella et al, 2014;Zerbe & McCurdy, 1999). Moreover, it is argued that no market is perfect and market failure can be found in any market with transaction costs (Randall, 1983;Zerbe andMcCurdy, 1999, Zhang, 2015).…”