The Factors that affect Halal Food and Food Products Awareness and Different Challenges: an overview

Abstract

The growing concern about food and drink safety, hygiene, and quality has increased interest in halal products worldwide. These products, prepared according to Islamic dietary laws, are becoming more acceptable to Muslim consumers and those of other religions. This study examines the challenges faced by Malaysia in implementing halal food and food products. Despite some consumer skepticism about halal certifications, the industry has found that such certifications can be a helpful marketing tool for businesses. The study calls for cooperation between the private and public sectors to overcome these challenges. The study looks at the sources of Muslim knowledge consumers have about halal food and products. The results show that halal certification and awareness positively impact purchase intentions for halal food products. The study also provides a framework for examining factors that affect the integrity of the halal food supply chain and halal Islamic marketing, such as traceability, asset quality, quality assurance, and trust and commitment. The study also notes that halal and Islamic marketing is not limited to food but includes other product categories such as medicine, cosmetics, fashion, education, and entertainment. The study finds that Knowledge, halal certification, and Religiosity all play a role in shaping the halal awareness of business people.

Navigating the Halal Food Ingredients Industry: Exploring the Present Landscape

“…Muslim consumers heavily depend on the halal certifications or logos that HCBs provide to determine whether food is halal. However, unregulated Halal Certification Bodies (HCB) frequently follow distinct operating methods, and some of these organisations' level of knowledge has frequently been Insufficient awareness may result from a lack of knowledge and comprehension of halal criteria and principles, significantly impacting how customers demand authenticity in halal products (Ali & Ahmad, 2023;Ruslan et al, 2018). Aware consumers are more likely to buy and consume halal items, enabling Muslims and non-Muslims to develop halal goods.…”

“…After learning new information and recalling various facts, an individual's level of knowledge might indicate how well they comprehend a subject. One's awareness of halal issues can be increased by understanding halal topics (Akın & Okumuş, 2020;Ali & Ahmad, 2023;Amarul et al, 2019).…”

“…People's perception of food safety has noticed a noticeable shift in the past few years. In recent years, consumers have increasingly regarded food hazards as significant (Ali & Ahmad, 2023). Several incidents associated with consumers' increasing lack of confidence regarding food safety matters have been reported.…”

“…The level of religiosity exhibited by an individual can affect their consumer behaviour. Consumers tend to purchase or utilise products that align with their philosophies and beliefs (Ali & Ahmad, 2023). The role of religiosity is to control customer behaviour on purchase intention of halal food.…”

Perspectives and implications of halal food consumption among major Islamized groups in the Philippines: strengthening consumer confidence, standardization, and traceability

“…Salman and Siddiqui found a dearth of empirically proven data on consumer knowledge and views in this area (2011) and conducted an exploratory study to gauge customers' awareness and perceptions of halal food in Pakistan [13]. In a recent study [14] provided an overview of the factors that influence consumer understanding of halal food and products. They also discussed the associated challenges.…”