Is It Practical to Utilize AI-Powered Chatbots in Halal Marketing Communications?
Muhammad Dharma Tuah Putra Nasution,
Endang Sulistya Rini,
Beby Karina Fawzeea Sembiring Sembiring
et al.
Abstract:The aim of this chapter is to explore the capabilities of chatbots in the domain of marketing communication, with a particular focus on their potential application within the halal industry. It also analyzes the escalation in chatbot adoption across various business sectors. Furthermore, the chapter delves into the significance of adopting chatbots in Halal marketing communication. This includes an analysis of the challenges that may arise and capitalize on opportunities to successfully engage and captivate th… Show more
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