The face of memory: experiential avoidance and facial expressions during the retrieval of autobiographical memories

Nandrino, Jean Louis; Gandolphe, Marie Charlotte; Saloppé, Xavier; Daoudi, Mohamed; Moustafa, Ahmed A.; Haj, Mohamad El

doi:10.1080/20445911.2019.1637879

Cited by 3 publications

(1 citation statement)

References 72 publications

(71 reference statements)

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“…One way to recreate realism is to facilitate reliving personal experiences (Busselle and Bilandzic, 2008). Activating these conscious, vivid experiences, known as autobiographical memories , facilitates immersion into the narrative world (Holland and Kensinger, 2010; McDonald et al , 2015; Nandrino et al , 2019). Autobiographical memories are episodic involving mental reconstructions of prior events (McDonald et al , 2015).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos

Milfeld

Flint

2020

JPBM

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Purpose A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behind the polarized consumer response, aiding brands in the development of social narrative videos. Design/methodology/approach The authors use an existential-phenomenological approach to investigate the meaning behind consumers’ reactions to the Gillette video. Empirical data collection consisted of 24 semi-structured, in-depth interviews. Data were analyzed using the hermeneutic method. Findings By viewing the Gillette video through the lens of a story, this research uncovers how marketing stories can lead to different interpretations. Specifically, the roots of polarization lie in perceived realism activation and character activation. Additionally, product placement may activate persuasive intent, interrupting immersion into the story. Practical implications Brand managers should consider the potential for alternative interpretations when using storytelling. By measuring a viewer’s narrative transportation, it is possible to identify different interpretations. From a tactical standpoint, brand managers should be cautious about using celebrity endorsers and prominent product placement in social narrative videos. These cues activate persuasive intent, leading to alternative interpretations. Originality/value While marketing research has tended to focus on storytelling’s positive outcomes, this research considers how stories can result in polarizing outcomes for brands. The concept of social narrative videos is introduced and a framework is presented that outlines facilitators and inhibitors for this type of brand communication.

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Section: Conceptual Backgroundmentioning

confidence: 99%

When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos

Milfeld

Flint

2020

JPBM

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Pupil dilation as an indicator of future thinking

Haj

Moustafa

2020

Neurol Sci

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Disgust-induced avoidant processing of autobiographical memories as a transdiagnostic mechanism in the persistence of psychopathology

von Spreckelsen,

de Jong

2023

Bulletin of the Menninger Clinic

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We present a model of disgust-induced avoidant processing of autobiographical memories contributing to the persistence of psychopathology. Following the model, autobiographical memory retrieval is biased toward disgust-related experiences. Critically, disgust promotes the avoidance of specific autobiographical memories by reactively aborting the processing of those memories or by strategically preventing access to them, making disgust appraisals immune to corrective information. In the context of eating disorders/body image, studies provided consistent evidence for a bias toward disgust-related memories of their own body in women with a more negative body image. Although the current research casts doubt on disgust-induced strategic avoidant retrieval of body-related memories, it provided initial evidence for reactive avoidance of such memories. Insight into the role of disgust-induced avoidant memory processing as a transdiagnostic mechanism may help in understanding the refractoriness of disgust-relevant psychopathologies (including depressive and trauma-related disorders) and point to the necessity of therapeutic strategies to address disgust-induced avoidance.

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The face of memory: experiential avoidance and facial expressions during the retrieval of autobiographical memories

Cited by 3 publications

References 72 publications

When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos

When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos

Pupil dilation as an indicator of future thinking

Disgust-induced avoidant processing of autobiographical memories as a transdiagnostic mechanism in the persistence of psychopathology

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