“…Although demographics have been shown to be an important determinant of consumer store choice in many countries around the globe, in Central and Eastern European TEs, globalization may also affect store choice through its impact on consumption habits, tastes, and preferences (Kaynak & Cavusgil, 1982;Kaynak, 1988). In particular, consumer patronage of modern stores in developing nations, one category of which are TEs, is to a significant extent determined by the degree to which modern stores can adequately satisfy consumer needs (Kaynak & Cavusgil, 1982;Lau & Lee, 1988;Reinartz, Dellaert et al, 2011). In other words, consumers have to "ac-cept" a given type of store before they start patronizing it (Kaynak, 1979;Goldman, 1981).…”