The evaluation study on tourism websites: from the perspective of triangular intuitionistic fuzzy multiple attribute group decision making

As an important mode of e-commerce, C2C has become a trading mechanism favored by consumers. However, for C2C transaction in a virtual environment, there is an issue of congenital transaction asymmetry, leading to increased uncertainties and transaction risks as well as credit speculation, false transactions and other credit problems. These problems not only affect the development of enterprises to a large extent, but also hinder the development of e-commerce ultimately. In order to guarantee the safety of both transaction parties, it is particularly important to establish a sound credit evaluation system for shopping sites. Through the analysis of the shortcomings of the existing C2C e-commerce credit evaluation model, this paper proposes a two-way e-commerce credit evaluation model based on the C2C mode. Firstly, a cross-platform two-way credit rating center with a unified rating standard was constructed; secondly, the credit evaluation indicator was reset and revised; then the credit rating of buyers and sellers was unified by combining fuzzy comprehensive evaluation algorithm and

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“…indicates that the membership level of grade j evaluation is evaluated for the i indicator (Lian et al, 2017).…”

Section: Indicatormentioning

confidence: 99%

The Analysis of Two-Way E-Commerce Credit Evaluation Model Based on the C2C Mode

Dai

Feng

et al. 2022

Journal of Global Information Management

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“…The trapezoidal intuitionistic fuzzy numbers (TraIFNs) [38,44,[48][49][50]55] are the other form of the IFNs. Some MCGDM process are studied for the TriIFNs or TraIFNs information [36,43,45,[51][52][53][54]56].…”

Section: Introductionmentioning

confidence: 99%

Some Normal Intuitionistic Fuzzy Heronian Mean Operators Using Hamacher Operation and Their Application

Zhang¹,

Zhang²,

Kong³

2018

Preprint

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Hamacher operation which is generalization of the Algebraic and Einstein operation, can widely provide a large number of arithmetical operation with respect to uncertainty information, and Heronian mean can deal with correlations of the input arguments or different criteria and don’t make calculation redundancy, meanwhile, the normal intuitionistic fuzzy numbers (NIFNs) can depict distinctively normal distribution information in practical decision making. In this paper, a multi-criteria group decision-making (MCGDM) problem is researched under the NIFNs environment, and a new MCGDM approach is introduced on the basis of the Hamacher operation. Firstly, according to Hamacher t-conorm and t-norm, some operational laws of NIFNs are presented. Secondly, it is noticed that Heronian mean can’t only once take into account mutual relation between attribute values once, but also consider the correlation between input argument and itself. Therefore, we develop some operators and study their properties in order to aggregate normal intuitionistic fuzzy numbers information, these operators include Hamacher Heronian mean (NIFHHM), Hamacher weighted Heronian mean (NIFHWHM), Hamacher geometric Heronian mean (NIFHGHM) and Hamacher weighted geometric Heronian mean (NIFHWGHM). Furthermore, we apply the proposed operators to the MCGDM problem and present a new method. The main characteristics of this new method involve that: (1) it is suitable to make decision under the normal intuitionistic fuzzy numbers environment and more reliable and reasonable to aggregate the normal distribution information. (2) it utilizes Hamacher operation which can provide more reliable and flexible decision-making results and offer an effective and powerful mathematic tool for the MAGDM under uncertainty. (3) it uses the Heronian mean operator which can considers relationships between the input arguments or the attributes and don’t brings subsequently about redundancy. Lastly, an application is given for showing the feasibility and effectiveness of the presented method in this paper.

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Implementation of Digital Marketing in Tourism Industry

Ziakis

Vlachopoulou

2023

Operational Research in the Era of Digital Transformation and Business Analytics

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The evaluation study on tourism websites: from the perspective of triangular intuitionistic fuzzy multiple attribute group decision making

Cited by 14 publications

References 41 publications

The Analysis of Two-Way E-Commerce Credit Evaluation Model Based on the C2C Mode

The Analysis of Two-Way E-Commerce Credit Evaluation Model Based on the C2C Mode

Some Normal Intuitionistic Fuzzy Heronian Mean Operators Using Hamacher Operation and Their Application

Implementation of Digital Marketing in Tourism Industry

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