2022
DOI: 10.4018/jgim.305238
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The Analysis of Two-Way E-Commerce Credit Evaluation Model Based on the C2C Mode

Abstract: As an important mode of e-commerce, C2C has become a trading mechanism favored by consumers. However, for C2C transaction in a virtual environment, there is an issue of congenital transaction asymmetry, leading to increased uncertainties and transaction risks as well as credit speculation, false transactions and other credit problems. These problems not only affect the development of enterprises to a large extent, but also hinder the development of e-commerce ultimately. In order to guarantee the safety of bot… Show more

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Cited by 5 publications
(1 citation statement)
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References 40 publications
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“…The Service Performance (SERVPERF) model challenged the SERVQUAL model, believing that when customers continuously receive services, each service received is a process of difference correction of perception and expectation ( Li et al, 2022b ). Using the SERVQUAL model to measure the difference may result in double calculations of customer expectations.…”
Section: Related Workmentioning
confidence: 99%
“…The Service Performance (SERVPERF) model challenged the SERVQUAL model, believing that when customers continuously receive services, each service received is a process of difference correction of perception and expectation ( Li et al, 2022b ). Using the SERVQUAL model to measure the difference may result in double calculations of customer expectations.…”
Section: Related Workmentioning
confidence: 99%