The evaluation of emotional experience on webpages: an event-related potential study

Wei-lin, Liu; Liang, Xiaoning; Wang, Xueshuang; Guo, Fu

doi:10.1007/s10111-018-0507-x

Cited by 22 publications

(6 citation statements)

References 55 publications

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“…In this study, the P200 amplitude in the parietal region of the brain was significantly higher for the high–design-aesthetic products than for the low–design-aesthetic products. This result is consistent with those obtained in previous studies ( Carretié et al, 2001b ; Wang et al, 2012a ; Tortosa et al, 2013 ; Ma et al, 2015 ; Liu et al, 2019 ). A functional magnetic resonance imaging study indicated that the medial orbitofrontal cortex and subcallosal cingulate gyrus are activated when an individual makes an aesthetic judgment ( Kirk et al, 2009 ).…”

Section: Discussionsupporting

confidence: 94%

Effects of Design Aesthetics on the Perceived Value of a Product

2021

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Design aesthetics play a crucial role in product design. Stakeholders expect to develop highly valuable premium products by improving the design aesthetics of products. Nevertheless, the question of how to evaluate the value of design aesthetics has not been fully addressed. In this study, the effects of design aesthetics on the evaluation of the value of a product were investigated through a strictly controlled experiment in which the neural responses of the participants were measured. Forty participants completed the design aesthetics experiment in a laboratory setting. Images of products were divided into two categories: those representing high– and low–design-aesthetic stimuli. Both types of images were labeled with the same price. Overall, the images representing high design aesthetics elicited smaller N100 and lower P200 amplitudes than did the images representing low design aesthetics. This finding indicates that low design aesthetics attracted more attention than high design aesthetics did and that high design aesthetics triggered positive emotions. Low–design-aesthetic products elicited a larger N400 amplitude. This finding reveals the inconsistency between labeled and expected prices. The present study indicates that the N400 component can be used as an indicator for measuring the perceived value of a product in a future product design study. Our study provides event-related potential indicators that can be easily applied in decision making for measuring the perceived value of a product’s design.

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Section: Discussionsupporting

confidence: 94%

Effects of Design Aesthetics on the Perceived Value of a Product

2021

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“…Thus, the N100 can be used to reveal the allocation of attention to preference formation (Guo et al, 2018;Liu et al, 2021). The fact that disliked stimuli elicited greater N100 in the study (Liu et al, 2019) may be because disliked stimuli elicited more unpleasant emotions attracting more attention, which can be attributed to the fact that the experimental stimuli they used were different from those in this study. In addition, Else et al (2015) found that viewing art images elicited greater N100 in frontal and central regions in the artist group than in the non-artist group.…”

Section: N100mentioning

confidence: 66%

“…In studies of visual aesthetic preference, many researchers have found that preferred stimulus pictures elicit greater N100 amplitudes (Liu et al, 2021;Guo et al, 2022). Thus, the N100 may be used to reveal the attention allocation related to preference formation (Guo et al, 2018;Liu et al, 2019). However, this is the first study of aesthetic preferences using ERP techniques to analyze aesthetic preferences for tiles.…”

Section: Introductionmentioning

confidence: 95%

“…Some researchers have suggested that LPP is closely related to arousal levels (Cuthbert et al, 2000;Schupp et al, 2000). Significant emotional stimuli have been shown to elicit a greater LPP than neutral emotional stimuli (Keil et al, 2002;Foti et al, 2009;Hajcak et al, 2010;Liu et al, 2019). Guo et al (2019) suggested that LPP may indicate an assessed influence classification in preference formation in a study on the perception of people for mobile game navigation interface.…”

Section: Introductionmentioning

confidence: 99%

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The relationship between aesthetic preferences of people for ceramic tile design and neural responses: An event-related potential study

Chen

Cheng

2022

Front. Hum. Neurosci.

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IntroductionThe aesthetic preferences of people can determine the success of a design and are often closely related to design features. The discovery of designs that match user preferences can provide a reference for designers. Ceramic tiles are widely used in environmental design; however, little attention has been paid to the aesthetic preferences of people for tiles. This study aimed to explore the relationship between aesthetic preferences for tile design and neural responses.Materials and methodsIn this study, two groups of tiles with different preference levels were randomly presented to 16 participants, and their electroencephalograms were recorded. The mean amplitudes of event-related potentials were analyzed by ANOVA.ResultsThe results showed that: (1) the aesthetic preferences of people for tiles could modulate brain activity; (2) tiles that people liked triggered higher N100 amplitudes; and (3) tiles that people disliked triggered higher P200 and late positive potential (LPP) amplitudes.DiscussionThese results suggest that N100, P200, and LPP are significantly related to the aesthetic preferences of people for ceramic tiles. The difference in N100 and P200 amplitudes indicates that participants developed aesthetic perceptions of the tiles in the early and middle stages of vision and formed different attention allocations to tiles with varying levels of aesthetic preference; in the middle and late stages of visual processing, the difference in the LPP amplitude indicates that the impression of people for tiles is further deepened in the later stage, forming a top-down emotion-driven evaluation. Exploring the relationship between the aesthetic preferences of people and neural responses is significant in establishing objective aesthetic judgment indicators for tiles and understanding the process of aesthetic cognition. This study provides relevant information for quantitative aesthetic assessments of environmental design, interior design, and marketing involving ceramic tiles.

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“…Michael W. O'Boyle et al [11] used functional magnetic resonance imaging (FMRI) to investigate whether scaling and rotating consumers' images while shopping for clothing online stimulated the brain's reward mechanism and pleasure. Liu et al [12] used various websites as stimulus material. Using ERP experiments, they found that the presence of N1 and P2 components showed that subjects had a good emotional experience with the website, while the LPP (late positive potential) showed that they had a poor emotional experience.…”

Section: Prefacementioning

confidence: 99%

Quantitative Classification Model of Composite Product Image Based on Event-Related Potential

et al. 2023

Applied Sciences

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As an important research tool in neuroscience, event-related potential (ERP) technology enables in-depth analysis of the consumer’s product image cognition process and complements and verifies the product image cognition model at the ERP level. It provides an important theoretical basis for systematically capturing product image and improvement of the product image cognitive model. In this work, the correlation between ERP data, product image word pairs and the degree of semantic match with the product is investigated, and a support vector machine algorithm is selected to build a classification model with physiological data (behavioral data + ERP data) as the independent variable and the degree of semantic match with the product image as the dependent variable. By adjusting the model parameters, the final classification accuracy reaches 95.667%, which shows that the model has some reliability and is a viable research method for ERP-based product image researchers in the future.

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The evaluation of emotional experience on webpages: an event-related potential study

Cited by 22 publications

References 55 publications

Effects of Design Aesthetics on the Perceived Value of a Product

Effects of Design Aesthetics on the Perceived Value of a Product

The relationship between aesthetic preferences of people for ceramic tile design and neural responses: An event-related potential study

Quantitative Classification Model of Composite Product Image Based on Event-Related Potential

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