“…This marked cognitive component reported in relation to retching, supports the use of a cognitive behavioural approach in the management of this type of difficulty. As Bassi et al 2 discuss, a fear of choking, for example on impression material, water, or a dental instrument, is commonly expressed by patients who gag. Learning to generate alternative and more realistic beliefs can alter the level of anxiety or fear experienced, as can the use of relaxed breathing, imagery and other meditative techniques.…”