The Essence of the Concept of Management on the Basis of Value and Methodical Approaches to Its Taking Into Account in Forming the Strategy of Road Transport Enterprise Development

Abstract

The key objectives of the value-based management concept are to maximize the market value of the enterprise. The article considers the essence of this concept, analyzes the research of domestic and foreign scientists, the factors that create value. It is determined that for a development-oriented enterprise, the formation of a flexible and far-sighted strategy focused on increasing the value of the enterprise is important, especially given the cyclical dynamics of the national and global economy, the high probability of financial, economic, social, political crisis and / or pandemic, increasing conditions of uncertainty and risk.The stages of realization of the concept of value management which have found the practical application at the road transport enterprises are proved. It is proved that the formation of a development strategy using a value approach for these enterprises requires adaptation to domestic realities. In turn, attractive, in terms of value, road transport companies have ample opportunities to attract external financial resources needed for further development, as well as a high level of competitiveness and significant economic potential.