The Epidemiologic Approach to Accident Causation

Iskrant, Albert P.

doi:10.2105/ajph.52.10.1708

Cited by 7 publications

(5 citation statements)

References 5 publications

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“…The MPCC is part of French Public Hospital System (Assistance Publique – Hôpitaux de Marseille, France). Phone calls placed to the MPCC therefore constitute medical cases per se for investigative epidemiology [56] . We were interested in cases that report accidental poisoning in the home when a healthy adult would ingest a hygiene product that was mistaken for a food beverage.…”

Section: Study 1: Qualitative Analysis Of the Data Collected On The Fmentioning

confidence: 99%

Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes

et al. 2014

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A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a very serious health and public policy issue. To understand why FIPs are a threat, we first conducted a qualitative analysis on real-life cases of household cleaners and personal care products-related phone calls at a poison control center followed by a behavioral experiment. Unintentional self-poisoning in the home following the accidental ingestion of a hygiene product by a healthy adult is very likely to result from these products being packaged like foodstuffs. Our hypothesis is that FIPs are non-verbal food metaphors that could fool the brain of consumers. We therefore conducted a subsequent functional neuroimaging (fMRI) experiment that revealed how visual processing of FIPs leads to cortical taste inferences. Considered in the grounded cognition perspective, the results of our studies reveal that healthy adults can unintentionally categorize a personal care product as something edible when a food-like package is employed to market nonedible and/or dangerous products. Our methodology combining field (qualitative) and laboratory (behavioral and functional neuroimaging) findings could be of particular relevance for policy makers, as it can help screening products prior to their market release – e.g. the way they are packaged and how they can potentially confuse the mind of consumers – and therefore save lives.

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Section: Study 1: Qualitative Analysis Of the Data Collected On The Fmentioning

confidence: 99%

Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes

et al. 2014

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“…Pre-Accident Factors The driver's destination is of importance when associated with the time and location of the accident (Table III). Twice as many of the accidents occurred while the driver was proceeding home, 38.2% (60), as on his trip to work, 16.6% (26). Although a few of the drivers admitted to some form of stress (3.7% (6) hurrying; 11.5% (18) emotional stress) prior to the accident, this factor, although of the utmost importance, is difficult to define.…”

Section: Analysis Of Datamentioning

confidence: 99%

Epidemiology and Prevention of Traffic Accidents Involving Child Pedestrians

1963

JAMA

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“…To the extent that deaths from falls reflect the incidence of fractured hips, the national mortality statistics support the association of falls with osteoporosis, as rates for mortality from falls become higher in women alnd white persons in the older years (5). Epidemiologic investigations by the Public Health Service of injuries the elderly incur in falls, although failing to identify causes which might be amenable to control measures, reemphasized the high probability that physical characteristics, such as bone fragility, underlay the hip fractures of elderly women (6,7 …”

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confidence: 99%