The Engagement of Website Initial Aesthetic Impressions: An Experimental Investigation

Pengnate, Supavich; Sarathy, Rathindra; Lee, JinKyu

doi:10.1080/10447318.2018.1554319

Cited by 34 publications

(17 citation statements)

References 62 publications

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“…However, removing all ads may actually be negative for users, because for some aspects of user experience, ads were found to be positive. For example, in line with previous research which stated that images can stimulate engagement [26], and too little visual stimuli to process can result in boredom [54], the present study also found that when ads were absent, participants rated the system as significantly less engaging and more boring. Thus in other contexts where time or memory is not a critical factor, for example e-commerce or browsing social media, the presence of ads may provide a more enjoyable information seeking experience, through greater engagement and less boredom.…”

Section: Discussionsupporting

confidence: 91%

“…Boredom may then lead users to distraction by other things around them, or cause them to abort their search all together. Therefore, an inverted U-Shape relationship has been proposed for visual stimuli [54] where users need exposure to a moderate amount of stimuli, as both too much, and too little, can be negative for different reasons: too much to process increases users' cognitive load, inducing frustration and negative emotions, which may result in a shorter duration of search [34]; yet equally, distractions can be beneficial by replenishing mental resources, resulting in lower reported workload and stress [44]. Thus given the right combination, adding images in the form of ads to webpages has the potential to offer the right balance of stimuli to keep users engaged, leading to the final expectation:…”

Section: Increasing Visible Webpage Elementsmentioning

confidence: 99%

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Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

Foulds

Azzopardi

Halvey

2021

Proceedings of the 2021 Conference on Human Information Interaction and Retrieval

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The phenomenon of banner blindness explains that users can mentally ignore online advertisements (ads). However, eye-tracking studies have shown that users still fixate on ads, and even without direct gaze, ads still fall within a user's peripheral vision, which may negatively overload cognition. It is therefore unknown how blind, banner blindness, truly is, and what other effect ads may have on user's information seeking. To address this gap, a withinsubjects design experiment was conducted with 37 participants who performed search tasks from the TREC 2017 Common Core News Collection, where 3 search tasks contained various types of ads, and one search task had no ads. Although our results showed that on average, participants retrieved similar amounts of relevant documents regardless of whether ads were present or absent, participants took significantly longer achieving this performance when ads were present. Furthermore, when ads were absent, participants reported less frustration, and not only believed they learned more, but a post-task recall test showed that participants actually did learn up to 38% more. Consequently, our findings suggest that banner blindness is more costly than just mere annoyance, and that the influence of ads on user's information retrieval recall may extend current theories of visual crowding. CCS CONCEPTS• Information systems → Users and interactive retrieval; • Human-centered computing → HCI design and evaluation methods.

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Section: Discussionsupporting

confidence: 91%

Section: Increasing Visible Webpage Elementsmentioning

confidence: 99%

Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

Foulds

Azzopardi

Halvey

2021

Proceedings of the 2021 Conference on Human Information Interaction and Retrieval

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“…Research on visual appeal and website design shows that it has an immediate effect on the esthetic perception of users, which leads to the formation of their first impression of the website, which forms judgment of the product ( Lindgaard et al, 2006 ). In addition, many scholars believed that visual appeal has a direct impact on consumer behavior intention, attention, and participation ( Pengnate et al, 2019 ).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

2021

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This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.

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“…[7][8][9][10] The webpage's order is related to the logical organization, coherence, and clarity of the webpage's content and layout. 8,9,11 Generally, people believe that an orderly arranged environment can promote a positive emotional perception. 12 Meanwhile, consumers' emotional responses are positively related to their purchase intentions.…”

Section: Introductionmentioning

confidence: 99%

<p>Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials</p>

Shang

Jin

Pei

et al. 2020

PRBM

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Introduction: In online shopping, the webpage layout plays an important part in the consumer's experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers' instant purchase decisions for products. Methods: Fourteen right-handed healthy undergraduates and graduate students participated in the experiment as paid participants. In the experiment, participants were presented with daily products in different online shopping webpages (high-order vs low-order) and reported their purchase intentions between purchase and not purchase. Meanwhile, Electroencephalogram (EEG) was recorded from the participants throughout the experiment. In the analysis process, two event-related potentials (ERP) components, P2 and late positive potential (LPP) were mainly focused to examine the cognitive mechanism underlying the purchase decisions. Results: The behavioral data found that the low-order shopping webpage facilitated participants' purchase intentions compared with the high-order one. Neurophysiologically, increased P2 amplitudes and increased LPP amplitudes were revealed for the low-order webpage compared to the high-order webpage. The P2 indicates the early stage of attention engagement and discordant perception, while the LPP can be taken as a reflection of the late stage of the emotional self-control process. Conclusion: These results provided evidence that webpage order influenced people's purchase decisions. Low-order webpage design invoked more attention engagement and discordant perception and consumed more self-control resources than the high-order webpage design, which contributed to the higher purchase intentions.

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The Engagement of Website Initial Aesthetic Impressions: An Experimental Investigation

Cited by 34 publications

References 62 publications

Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

<p>Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials</p>

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