The emergence of isiZulu in <i>Skeem Saam</i> (2011): sociolinguistics factors and the politics of the ‘loss of ethnolinguistic pluralism’ at the SABC 1

Aiseng, Kealeboga

doi:10.1080/13504630.2022.2063115

Cited by 6 publications

(2 citation statements)

References 42 publications

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“…Forth, is media. For example, the South African Broadcasting Corporation (SABC) has made an asseveration to broadcast in all official languages, including indigenous languages (Aiseng 2022). Recently, this broadcasting institution has made a promissory note that there will be a special channel that will broadcast in indigenous languages only.…”

Section: What Is Being Done Contemporaneously Vis-à-vis These Languages?mentioning

confidence: 99%

The retainment of South African indigenous languages: a systemic literature review

Diko

2023

IJRBS

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Intricacies concerning indigenous languages in the South African milieu demonstrate intransigence that necessitates a scholarly contestation. This is in addition to the parades that have been made by the post-colonial government and language experts to ennoble the stature of these indigenous languages. With that context, this article underscores the historical component of indigenous languages and retainment strides - including challenges – that have been underlined in respect of South African indigenous language matters. The objective, among others, is to underscore those challenges concerning indigenous African languages, and in particular, South African indigenous languages exhibit tenacity. To ratify the claims of the article, a systemic literature review is appreciated as a fragmentary qualitative research methodology while conceptualization of language matters in South Africa couches the theoretical underpinnings. The principal discussion is that challenges that prevail within the phenomenon of language in the South African context must be acknowledged in a bid to solicit reasonable solutions to the problematized phenomenon. For future scholarly implications, it is debated that indigenous language matters must be contested.

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Section: What Is Being Done Contemporaneously Vis-à-vis These Languages?mentioning

confidence: 99%

The retainment of South African indigenous languages: a systemic literature review

Diko

2023

IJRBS

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“…These are some of the reasons that have made IsiZulu and its speakers be perceived to dominate other South African Black language speakers through their uncompromising attitude towards learning other languages (Keet & Khumalo, 2017;Ngcobo & Mvuyana, 2022). The print and visual media have also intensified this IsiZulu dominance by using it more than other South African languages (Aiseng, 2022;Buthelezi, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Minibus Taxi Industry’s Communication Strategies in Dealing with Linguistic Diversity on the Way to Business Leadership: The Case of South Africa

Masala

2023

BEL

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Informal businesses, such as the minibus taxi industry, positively contribute to the country’s economy whilst providing an essential public transport service to the linguistically diverse communities of multilingual South Africa. The systematisation of the scientific literature on the development of the minibus taxi industry proved the absence of comprehensive studies aimed at understanding the communication strategies that taxi operators use among themselves and when interacting with passengers. This paper aims to investigate the types of language strategies that take place in six taxi associations in which IsiZulu and English are the two dominant languages. This investigation is conducted against the multilingual context of the country and its attractiveness as an international and domestic tourist destination to determine how the business leadership in the taxi industry responds. The article’s theoretical framework draws from the transformative paradigm as it enables one to explore the experiences of marginalised communities. In this case, the marginalised communities are the taxi operators who stand to benefit from appropriate communication strategies. By taking the initiative and showing “agency”, they direct their efforts to solve existing problems in communication with passengers. The qualitative approach was adopted as a research methodology in which the researcher selected a structured interview approach. It involved interviews with twenty-four taxi operators and drivers who were purposefully selected in eThekwini Metropolitan Municipality in the KwaZulu-Natal province of South Africa. The participants gave an account of their experiences of bi-/multilingualism in the taxi industry during taxi association meetings, when interacting informally among themselves and in their communication with passengers. The results of the analysis of the responses of the respondents showed that the communication strategies used to mediate challenges posed by linguistic diversity are translation, interpretation, slang and language dominance. It is concluded that through their agency and by taking initiatives to deal with linguistic challenges in the eThekwini taxi industry, the economically marginalised are to be commended for being able to resolve impediments to their economic growth.

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Aiseng

2024

The Sociolinguistics of South African Television

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The emergence of isiZulu in Skeem Saam (2011): sociolinguistics factors and the politics of the ‘loss of ethnolinguistic pluralism’ at the SABC 1

Cited by 6 publications

References 42 publications

The retainment of South African indigenous languages: a systemic literature review

The retainment of South African indigenous languages: a systemic literature review

The Minibus Taxi Industry’s Communication Strategies in Dealing with Linguistic Diversity on the Way to Business Leadership: The Case of South Africa

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