“…The reflections of the interviewees regarding digitalization indicate that LSP should strive for what Stank et al (2019) calls the "digitally dominant paradigm" and its adoption in supply chain management. Although digitalization research has only recently increased in logistics and supply chain sphere, the opportunities through big data, predictive analysis or blockchain can be regarded as game changers for the entire industry (Cichosz et al, 2020;Dobrovnik et al, 2018;Garay-Rondero et al, 2019;Herold et al, 2021;Holmström and Partanen, 2014;Hribernik et al, 2020;Ivanov and Dolgui, 2020a;Kummer et al, 2020;Queiroz et al, 2019;Roßmann et al, 2018;Saberi et al, 2019). It was also raised that in case of a contingency situation such as the pandemic, more emphasis should be given to the communication between operations and sales to both secure and drive business opportunities.…”