2009
DOI: 10.1598/rt.62.8.5
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The Elementary Bubble Project: Exploring Critical Media Literacy in a Fourth‐Grade Classroom

Abstract: This article addresses issues surrounding critical media literacy using popular culture texts. The authors focus on the example of their work with a fourth‐grade class involved in a project to unpack the messages of popular media and advertising texts. This project, which they call the Elementary Bubble Project, was inspired by guerilla artist Ji Lee, who uses “culture jamming” as a means to critique consumerist values propagated in mass advertising campaigns. The authors found that fourth graders involved in … Show more

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Cited by 11 publications
(5 citation statements)
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References 10 publications
(13 reference statements)
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“…Teachers asked for more information on how digital tools might be better used in their literacy instruction for social justice in several areas: to make students more globally aware, to help students pursue/challenge questions of identity, and to help students differentiate for learning styles and ability levels in the classroom. We asked a teacher pursuing social justice through an identity unit to present as an exemplar for the other teachers, and we followed this discussion with readings (e.g., Ciardiello, 2004; Dwyer, 2016; Gainer, Valdez‐Gainer, & Kinard, 2009; McQuirter Scott & Meeussen, 2017) that address the different aspects of digital tools requested by teachers.…”
Section: Resultsmentioning
confidence: 99%
“…Teachers asked for more information on how digital tools might be better used in their literacy instruction for social justice in several areas: to make students more globally aware, to help students pursue/challenge questions of identity, and to help students differentiate for learning styles and ability levels in the classroom. We asked a teacher pursuing social justice through an identity unit to present as an exemplar for the other teachers, and we followed this discussion with readings (e.g., Ciardiello, 2004; Dwyer, 2016; Gainer, Valdez‐Gainer, & Kinard, 2009; McQuirter Scott & Meeussen, 2017) that address the different aspects of digital tools requested by teachers.…”
Section: Resultsmentioning
confidence: 99%
“…Students' participation in class discussions, analysis of photographs, and conversations with victims supported their analysis and comparisons of mainstream discourses and opened spaces to validate the silenced voices in the grand narrative of Colombia's armed conflict (Ortega, 2016). Moreover, the use of cml key concepts and questions helped students analyze and critique media messages to unveil lifestyles, values, and worldviews promoted by mainstream media texts (Kellner & Share, 2005), thus deconstructing commonly spread representations of peace and violence in Colombia, and making their voices heard (Gainer et al, 2009).…”
Section: Discussionmentioning
confidence: 99%
“…Through cml, learners can develop skills to uncover hidden messages in lifestyles, values, and worldviews promoted by media texts. They might also examine different issues affecting their lives, make connections to what happens in society (Kellner & Share, 2005), and make their voices heard through the creation of alternative media texts (Gainer et al, 2009). Hence, this type of work enhances the use of the media to promote social change and positions students as citizens responsible for constructing a better society (Kellner & Share, 2005).…”
Section: Critical Media Literacymentioning
confidence: 99%
“…Sedangkan kegiatan ekstrakurikuler dilaksanakan melalui berbagai kegiatan yang bersifat umum dan tidak terkait langsung dengan mata pelajaran (Permendikbud Nomor 103 Tahun 2014 tentang Pedoman Pelaksanaan Pembelajaran pada Pendidikan Dasar dan Pendidikan Menengah). Literasi media berkaitan dengan pendidikan di sekolah telah diteliti dan dikembangkan oleh berbagai negara, seperti yang diungkapkan oleh Aufderheide & Firestone (1992); Brown (1998);Alvermann, Moon, & Hagood (1999); Cheung (2007); Cheung (2009); Arke & Primack (2009);Gainer, Valdez-Gainer, & Kinard (2009); Amory 2011 Nathanson & Yang (2003) mengungkapkan bahwa untuk membuat sebuah desain literasi media, perlu adanya analisis terhadap target atau sasaran seperti pola perilaku, bakat, dan pencapaiannya. Kajian dilakukan terhadap data-data tentang permasalahan siswa berkenaan dengan efek media pada khususnya, visi misi sekolah yang menjadi salah satu rambu dalam penyusunan atau pengembangan kurikulum di satuan pendidikan SMA Al-Irsyad Satya, serta kajian terhadap dokumen satuan pendidikan SMA Al-Irsyad Satya terkait indikator-indikator yang telah ada dalam mata pelajaran lainnya agar tidak terjadi tumpang tindih.…”
Section: Pendahuluanunclassified