The element of city image at Jalan Slamet Riyadi corridor

Abstract

This research focuses on the issues of the city image. The image of a city is an important construction to understand the identity of the city. Various community activities make new buildings appear in city development. Surakarta City is formed based on cultural values. The environment creates a relationship among the local communities. The location of this research is at the Slamet Riyadi corridor. It is located in the center of cultural development and modernization in Surakarta. There are various types of buildings in the Slamet Riyadi corridor. This study aims to determine the development of image forming elements in the SlametRiyadi corridor. This research employed a descriptive qualitative method. The data were collected through observation and interviews. There are five segments of areas; namely cultural heritage, utilization of colonial-era buildings for community activities, and a combination of traditional and modern architecture. The results of this study can be used to improve tourism development in connection with the attractiveness of each segment. For the government, furthermore, this study will be a useful inputfor policymaking related to the plan to achieve the ideal sustainable urban context.