The efficient use of new cultural management tools in the adaptation of public heritage during the COVID-19 pandemic

Sokolovskiy, Konstantin; Vershitskaya, Elena; Latysheva, Valentina

doi:10.1080/09647775.2023.2188480

Cited by 2 publications

(1 citation statement)

References 37 publications

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“…It provides a deeper understanding of customer preferences, behaviors, and expectations during challenging times. This knowledge can guide the organization in making informed decisions about offerings, pricing, safety measures, and communication strategies to meet customer needs effectively (Sokolovskiy et al, 2023). The findings of the research study can help NOVO Cinemas strengthen its relationship with customers by addressing their concerns and expectations.…”

Section: Implications Of This Researchmentioning

confidence: 89%

Strategy for Business Recovery in NOVO Cinemas

Subramanian Iyer,

Malhotra,

Eraña Reyes Jr

et al. 2024

Kuey

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The COVID-19 pandemic has caused significant disruptions to the global economy, including the entertainment industry. NOVO Cinemas, a leading cinema chain in the Middle East, has been severely impacted by the pandemic, resulting in a significant decline in revenue and footfall. The purpose of this research is to develop a strategy for business recovery in NOVO Cinemas. Amidst the backdrop of the COVID-19 pandemic's profound impact on the global economy and the entertainment sector, NOVO Cinemas, a prominent cinema chain in the Middle East, finds itself grappling with substantial declines in revenue and attendance. Recognizing the urgent need for a path to recovery, this research endeavors to develop a comprehensive strategy tailored specifically for NOVO Cinemas. Motivated by the imperative to navigate the unprecedented challenges posed by the pandemic, the study seeks to analyze the current market dynamics and the unique ramifications experienced by the cinema industry. It aims to uncover the underlying factors contributing to NOVO Cinemas' vulnerabilities while also identifying potential avenues for revitalization and growth. Hypothesizing that a multifaceted approach encompassing technological integration, revenue diversification, and a customer-centric ethos can pave the way for NOVO Cinemas' resurgence, the research adopts a rigorous methodology. It employs a combination of qualitative and quantitative analyses, including market surveys, financial assessments, and consumer behavior studies, to glean actionable insights. The results of the study reveal nuanced insights into NOVO Cinemas' strengths, weaknesses, and untapped opportunities. It underscores the significance of embracing innovative technologies, exploring new revenue streams, and prioritizing customer satisfaction as pivotal elements of the recovery strategy. In conclusion, the research underscores the critical importance of proactive adaptation and strategic foresight in overcoming the challenges wrought by the pandemic. By offering pragmatic recommendations tailored to NOVO Cinemas' unique circumstances, this study not only provides a roadmap for its recovery but also contributes novel insights that can inform the broader strategies of cinema chains in the region.

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Section: Implications Of This Researchmentioning

confidence: 89%

Strategy for Business Recovery in NOVO Cinemas

Subramanian Iyer,

Malhotra,

Eraña Reyes Jr

et al. 2024

Kuey

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Digitalizing cultural heritage through metaverse applications: challenges, opportunities, and strategies

Buragohain,

Meng,

Deng

et al. 2024

Herit Sci

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Preservation and accessibility of cultural heritage have become essential with the rapid advancements of globalization and modernization endeavors constantly threatening historical artifacts and sites across the world. The advent of the metaverse, with its immersive and interactive capabilities, presents a novel approach to safeguarding and promoting cultural heritage. The current study aims to explore the potential of metaverse applications in digitalizing cultural heritage, encompassing virtual reconstructions, educational outreach, global accessibility, and sustainability. It conducts a systematic literature review using PRISMA guidelines to collect, screen, and evaluate existing research enquiries into investigating current practices and technologies in the digitalization of heritage preservation. The study also conducts case study research to investigate the challenges and opportunities associated with the virtual preservation of tangible and intangible cultural assets, including issues of authenticity, representation, and sustainability. Furthermore, it evaluates the impact of metaverse applications on public engagement and cultural education. The findings provide valuable insights into developing innovative strategies for preserving cultural heritage in the digital age while highlighting best practices and guidelines for optimizing metaverse applications in cultural heritage preservation.

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The efficient use of new cultural management tools in the adaptation of public heritage during the COVID-19 pandemic

Cited by 2 publications

References 37 publications

Strategy for Business Recovery in NOVO Cinemas

Strategy for Business Recovery in NOVO Cinemas

Digitalizing cultural heritage through metaverse applications: challenges, opportunities, and strategies

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