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The study describes the structure of media literacy and its key aspects: digital literacy, content interpretation, content generation and digital awareness. The results of the survey at the end of the training course confirmed the effectiveness of educational practices on digital media platforms in developing media competencies. According to self-assessment results, learning activities have improved digital skills. The study made it possible to determine the key success factors for the development and consolidation of modern media competencies in the context of online learning. The involvement of each student in the generation of educational content has formed the teaching tactics for the stable development of target media competencies and skills. Group interactions of students associated with the course met student demand for socialisation and contributed to educational progress. It was concluded that media literacy is the result of well-planned and well-organised practical activities of students in the digital media space.

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