The effects of verbal and nonverbal elements in persuasive communication: Findings from two multi-method experiments

Jackob, Nikolaus; Roessing, Thomas; Petersen, Thomas Søbirk

doi:10.1515/comm.2011.012

Cited by 18 publications

(30 citation statements)

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“…14, 17], but extent previous knowledge in an important way. In the study by Maricchiolo et al [14], and the study by Jackob et al [17], it was found that viewing gestures made a speech more persuasive. However, in both studies all participants were presumably involved in the topic of the speech.…”

Section: Discussionmentioning

confidence: 96%

“…Jackob, Roessing, and Petersen [17] presented students with one of three videos: without vocal emphasis and without gestures, with vocal emphasis but without gestures, or with vocal emphasis and gestures. The speech in the video was evaluated with regard to three dimensions of persuasiveness: performance of the speaker, characteristics of the speaker, and characteristics of the argumentation.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Gesture on Persuasive Speech

Peters¹,

Hoetjes²

2017

Interspeech 2017

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Speech perception is multimodal, with not only speech, but also gesture presumably playing a role in how a message is perceived. However, there have not been many studies on the effect that hand gestures may have on speech perception in general, and on persuasive speech in particular. Moreover, we do not yet know whether an effect of gestures may be larger when addressees are not involved in the topic of the discourse, and are therefore more focused on peripheral cues, rather than the content of the message. In the current study participants were shown a speech with or without gestures. Some participants were involved in the topic of the speech, others were not. We studied five measures of persuasiveness. Results showed that for all but one measure, viewing the video with accompanying gestures made the speech more persuasive. In addition, there were several interactions, showing that the performance of the speaker and the factual accuracy of the speech scored high especially for those participants who not only saw gestures but were also not involved in the topic of the speech.

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Section: Discussionmentioning

confidence: 96%

Section: Introductionmentioning

confidence: 99%

The Effect of Gesture on Persuasive Speech

Peters¹,

Hoetjes²

2017

Interspeech 2017

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“…Clark and Greatbatch (2011) have shown that charismatic leaders use voice pitch variations, eye contact, gestures, and facial expressions. Consequently, how presenters in public speaking use their voices and gestures is crucial to engage the audience, attract attention, and elicit different emotions (Jackob et al, 2011;Talley and Temple, 2015). Scott (1920), in an old document titled Elocution, defined nonverbal communication as the language of sentiment and emotion, whereas the content was the language of ideas.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness, Attractiveness, and Emotional Response to Voice Pitch and Hand Gestures in Public Speaking

Rodero

2022

Front. Commun.

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Some non-verbal cues, such as voice pitch and gestures, can influence the individual's emotional response to different messages. For this reason, non-verbal communication can be understood as the language of emotion, while the content is the language of ideas. But the research question here is what voice pitch and hand gesture strategies are more effective, attractive, and elicit a stronger emotional response. To answer this question, this study analyzes some pitch and hand gesture strategies in public discourses. In the experiment, 120 participants were exposed to different public presentations with three conditions for voice pitch (few, medium, and many variations) and three for hand gestures (smooth, medium, and strong intensity). Then, they rated the effectiveness and attractiveness levels and self-report arousal and valence while their emotional response was registered. Physiological arousal was measured with electrodermal activity (EDA) and valence with facial expression recognition. Participants perceived the medium pitch variations and the medium intensity of gestures as the most effective and attractive strategies with the highest self-reported arousal and valence. The combination that elicited the strongest autonomic arousal was medium pitch variations-strong gestures. Finally, the most positive emotional valence was for many pitch variations and medium gestures and the happiest for the combination many-strong.

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“…In der vorliegenden Studie unterstützt die RTR-Messung die Erhebung durch traditionelle Paper-und Pencil-Messungen. Die RTR-Messung hat dabei den Vor- 2011;Roessing et al, 2009). Die Fragebogendaten werden im vorliegenden Beitrag durch die RTR-Daten validiert, die Wahrscheinlichkeit, dass die Nachteile der Ex-Post-Fragebogenerhebung zu verzerrten Ergebnissen führen, somit verringert.…”

Section: Fragebogenunclassified

Produktdarstellungen und Glaubwürdigkeit

Jackob¹,

Roessing²,

Renner³

2014

SC|M

Self Cite

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In den letzten Jahrzehnten fanden Werbebotschaften zunehmend Eingang in den redaktionellen Teil von Medienbeiträgen. Handelt es sich bei dem die Produktdarstellungen umgebenden Umfeld um ein non-fiktionales, informierendes Format, stellt sich die Frage, ob solche Werbeversuche die journalistische Glaubwürdigkeit beeinträchtigen können. Die bisherige Forschung kommt zu dem Ergebnis, dass Produktdarstellungen kaum Wirkungen auf die Rezipienten zeitigen. Auch Kontexteffekte wie die Ausstrahlung der Produkte bzw. Marken auf die Bewertung des redaktionellen Umfeldes sind bis dato nicht überzeugend nachgewiesen worden. Die vorliegende Studie wirft die Frage auf, inwiefern sich die Verwendung von Produktdarstellungen in informierenden Formaten auf die wahrgenommene Glaubwürdigkeit dieser Formate auswirkt. Es wird weiterhin die Frage aufgeworfen, ob ein positiver oder negativer Tenor des umgebenden Beitrages einen Einfluss auf die Glaubwürdigkeitsattribution hat. Die Befunde eines von RTR-Messungen begleiteten Laborexperiments legen den Schluss nahe, dass es insgesamt kaum signifikante Zusammenhänge zwischen der Anzahl von sichtbaren Produkten bzw. Marken und der Beurteilung des umgebenden Umfeldes gibt und dass die Glaubwürdigkeitsurteile der Rezipienten durch eine Interaktion von Beitragstenor und sichtbaren Produkten bzw. Marken klar beeinflusst wird.

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The effects of verbal and nonverbal elements in persuasive communication: Findings from two multi-method experiments

Cited by 18 publications

References 0 publications

The Effect of Gesture on Persuasive Speech

The Effect of Gesture on Persuasive Speech

Effectiveness, Attractiveness, and Emotional Response to Voice Pitch and Hand Gestures in Public Speaking

Produktdarstellungen und Glaubwürdigkeit

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