The Effects of UTAUT and Usability Qualities on Students’ Use of Learning Management Systems in Saudi Tertiary Education

Abstract

Aim/Purpose: This study proposes a theoretical framework that amalgamates Unified Theory of Acceptance and Use of Technology (UTAUT) variables with usability metrics to investigate the impact on students’ intention and use of the Learning Management System (LMS) in Saudi higher education. Background: There is a dearth of academic research on Saudi higher education to examine the effects of usability factors on students use of LMSs, so significant issues have not yet been examined. Methodology: Based on survey data from 605 respondents, the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was employed to assess the model. Contribution: The findings of the study may help colleges and universities to gain insights into the best way to promote e-learning system perceived usefulness and acceptance among students. Findings: The results confirmed that the UTAUT parameters are valid and robust in the context of LMS in Saudi Arabia. The dimension of social influence emerged to significantly influence the students’ intention and usage behaviour. The performance expectancy was affected by information quality and the system interactivity whereas the effort expectancy was influenced by system navigation, system learnability, and instructional assessment. The usability feature of interactivity was also demonstrated to influence students’ willingness to use the system. Recommendations for Practitioners: University policymakers are expected to benefit from this research for e-learning system acceptance in an academic setting and eliminate any impediments to its implementation. University students will be able to identify the factors and motivations driving their adoption of the system. In particular, usability, social, and organisational factors that affect their use of an e-learning system would be better understood. Recommendation for Researchers: The study should aid the research community in technology acceptance and usability studies to determine the students’ perceptions and experiences towards e-learning usability, social, and organisational factors that influence their acceptance, specifically in a Saudi context where students have unique psychological and social characteristics. Administrators and designers could also better understand areas of improvement for usability issues and develop design solutions based on the findings of this study. Impact on Society: The suggestions have been offered in order to accelerate and increase the use of e-learning services in Saudi higher education. System designers and administrators should have a better insight into the user interface design, considering system-independent metrics that could enhance user acceptance of e-learning systems. Future Research: The study focused on the students’ perspective, a natural progression of this work is to involve other e-learning stakeholders (teachers and administrators). This could enrich the research by providing a better understanding of undisclosed issues, offering different views about the implementation and use of an e-learning system in Saudi Arabia.

Art education lecturers’ intention to continue using the blackboard during and after the COVID-19 pandemic: An empirical investigation into the UTAUT and TAM model

“…It was discovered that the technology’s performance is critical to lecturers’ perceptions, which has a favorable influence on satisfaction and continued usage of Blackboard. This discovery is consistent with findings from other research, including as Abu-Al-Aish and Love (2013) , Alshehri et al (2020) , Sultana (2020) , and Raza et al (2021) . Others, such as Šumak et al (2010) , disagree (2010).…”

“…As a result, this research looks into the overall usefulness of the unified theory of acceptance and use of technology (UTAUT) in such circumstance. In reality, the success of information systems like Blackboard is strongly reliant on how well end users embrace and perceive their benefits ( Bouznif, 2018 ; Alshehri et al, 2020 ; Sultana, 2020 ). This study focuses on art education at five Saudi Arabian universities’ faculties of education, with the aim of determining the usefulness of the UTAUT and TAM models in identifying lecturers’ pursuit of Blackboard usage in a face-to-face teaching and learning approach.…”

Teaching of English to Veterinary University Students: A Study to Examine Learner’s Intentions towards Online Learning during Different Waves of COVID-19 in Pakistan

“…Likewise, the second hypothesis was accepted by the data, which confirmed the positive association between EE and ITOL (H2 supported). These results are in line with several scholars, i.e., Zawaideh (2017), Ali and Arshad (2018), Handoko (2019), andAlshehri et al (2020), who claimed the significant and positive linkages between EE and ITOL in the different contexts. The present study's findings may reflect that personal innovativeness and quality of service significantly affect the BI.…”

“…In contrast, EE has appeared with no impact on intention to use mobile learning (Ali & Arshad, 2018). By employing the UTAUT constructs, the findings of Alshehri et al (2020) confirm the UTAUT parameters as robust and valid, and robust in the context of LMS in Saudi Arabia in colleges and universities. Besides, the aspect of SI arisen to affect the students' usage behaviour and intention significantly.…”

Service quality model analysis on the acceptance of information system users’ behavior

“…The acceptance of information technology based on an integrated meta-analysis of artificial intelligence (AI) to predict the behavioral intentions of users of customer relationship management (CRM) organizations through a study of the activities of online media providers that have an impact on user satisfaction has been carried out in research [14]. Acceptance of technology on the usefulness of e-learning, social, and organizational factors influence the intentions and behavior of users of information systems [15]- [17]. The structure of the assessment model as a general research framework through the design science paradigm approach in the IS research framework from other models such as unified theory of acceptance and use of technology (UTAUT) can be a reference for new methodologies [18].…”