The Effects of Uniform Color and Restaurant Type on Behavioral Intention: The Comparison between the Employees’ Perception and Customers’ Perception in the Foodservice Industry

박철우,; Kwang, Bae Gum

doi:10.20878/cshr.2018.24.7.010

culinarysciencehospitalityresearch

2018

DOI: 10.20878/cshr.2018.24.7.010

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The Effects of Uniform Color and Restaurant Type on Behavioral Intention: The Comparison between the Employees’ Perception and Customers’ Perception in the Foodservice Industry

박철우 박철우¹,

Bae Gum Kwang²

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Cited by 3 publications

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The Effect of Employee Uniform on Job Satisfaction: A Case of the Housekeeping Department in a Luxury Five-Star Hotel in Hong Kong, China

Choy¹,

Shih²

2022

Tour. hosp. manag.

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Purpose – The aim of this study is to advance the understanding of Hong Kong’s housekeeping culture by examining how employee uniforms and the image they project influence job satisfaction amongst the housekeeping department employees of a luxury five-star Hotel in Hong Kong, China. Design – Using a purposive sampling method, ten semi-structured interviews were conducted with the housekeeping staff of a luxury five-star Hotel in Hong Kong. Content analysis was conducted to identify data patterns. Findings – Findings categorized four determinants of uniform influencing job satisfaction: fit to wearer, appropriate materials, color and design, and hotel brand image. The findings confirm that staff uniforms play an important role in demonstrating the hotel’s brand identity, improving job satisfaction, operational efficiency, and staff-management relationships. Apart from the aesthetic design, management should put operational practicality and functionality into account by getting employees to participate when launching and implementing any change initiatives on staff uniforms. Communication and mutual understanding between management and employees are imperative in understanding each other’s concerns. Originality of the research – Using a qualitative approach, the results offered an empirical basis to guide hotel management and administrators in making decisions about uniforms.

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The Effect of Employee Uniform on Job Satisfaction: A Case of the Housekeeping Department in a Luxury Five-Star Hotel in Hong Kong, China

Choy¹,

Shih²

2022

Tour. hosp. manag.

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Color and Its Impact on People in the Workplace: A Systematic Review Article

Amani

Shojaei

Zarei

2020

J Ergon

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Background and Objectives: A good work environment is a place where one can feel relaxed and focused. In the field of environmental psychology, color is one of the environmental factors that greatly influence human perception and behavior. The purpose of this systematic review study was to investigate the effect of color on work environment.Methods: This article is a systematic review study. Full-text and Englishlanguage articles published in PubMed, Scopus, Science Direct, Google Scholar were searched using the following keywords: Color perception, color ergonomics, color psychology, color effect, mental health and Workplace. The search was without time limit, and 45 eligible articles were reviewed.Results: Initially, 262 articles were identified from different databases. Among them, 93 articles met the criteria for entering the study. After that, 48 articles were removed from the study due to lack of experimental studies and 45 articles were selected for final review. A total of 18 studies focused on color priority, 25 studies on mood and emotions, 6 studies on health outcomes, and 19 studies on the effect of workplace color on work-related outcomes. The results showed that color has a significant effect on emotions (eg mood), well-being (eg stress, comfort, well-being) and performance (eg productivity, creativity). Conclusion:Workplace color should be considered as one of the main ways to promote the (mental and physical) health of individuals.

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Color and its Effect on Individuals' Psychological Functions: A Systematic Review

Zarei

Shojaei

Amani

2021

johe

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Background and Objective: Regarding the psychological context of the environment, color is discussed as another environmental factor that has a great impact on human perception and behavior. In the study of the psychological-mental performance of individuals, indicators are used that indicate the individual's cognitive status. Therefore, this systematic review aimed to investigate the effect of color on the psychological functions of individuals. Materials and Methods: This systematic review searched published full-text and English articles in PubMed, Scopus, and Science Direct ISI Web of Knowledge databases using such keywords as "color, function, cognitive, psychological" without a time limit. Eventually, 60 eligible articles were reviewed and included in this study. Results: Initially, 312 articles were identified out of various databases, and 123 studies fulfilled the inclusion criteria. On the other hand, 63 articles were excluded from the study due to a lack of experimental studies, and 60 articles were selected for final review. The factors that were emphasized in the studies included selective attention (n=6), alertness (n=3), sport performance (n=4), intellectual performance (n=7), aggressiveness/dominance evaluation (n=7), caution/avoidance (n=7), attraction (n=6), store/company evaluation (n=5), eating/drinking (n=7), memory (n=4), arousal (n=2), and time perception (n=2). The results also revealed that color had a significant effect on cognitive functions, including selective attention, alertness, sports performance, intellectual performance, aggressiveness/dominance evaluation, caution/ avoidance, attraction, store/company evaluation, eating/drinking, time perception, memory, and arousal. Conclusion:Color should be considered one of the main ways to promote mental health, perception, and behavior of people.

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The Effects of Uniform Color and Restaurant Type on Behavioral Intention: The Comparison between the Employees’ Perception and Customers’ Perception in the Foodservice Industry

Cited by 3 publications

References 0 publications

The Effect of Employee Uniform on Job Satisfaction: A Case of the Housekeeping Department in a Luxury Five-Star Hotel in Hong Kong, China

The Effect of Employee Uniform on Job Satisfaction: A Case of the Housekeeping Department in a Luxury Five-Star Hotel in Hong Kong, China

Color and Its Impact on People in the Workplace: A Systematic Review Article

Color and its Effect on Individuals' Psychological Functions: A Systematic Review

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