“…Still, other forms of high-speed financial analysis are disrupting and transforming the marketplace. Firms like Neokami and Sentient now offer trading platforms using Big Data analytics that not only cover unusual order flow but, also, company reports, conference calls, and the sentiment and mood analysis of social media messages (Barberis, Shleifer, and Vishny, 1998;Brown & Cliff, 2004;Tetlock, 2007;Antweiler & Frank, 2004;Wurgler, 2007;Zhang, Fuehres, and Gloor, 2011;Kleinnijenhuis, Schultz, Oegema, and Van Atteveldt, 2013;Lee, Hutton, and Shu, 2015;Ranco, Aleksovski, Caldarelli, Grčar, and Mozetič, 2015). "We can analyze millions of variables within seconds and create a customized predictive model for any stock," says Ozel Christo, founder and CEO of Neokami.…”