The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Ishida, Koji; Slevitch, Lisa; Siamionava, Katia

doi:10.3390/admsci6040012

Cited by 56 publications

(76 citation statements)

References 64 publications

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“…Word-of-mouth (WOM) has long drawn the attention of researchers and the practitioners due to its ability to reduce consumers' perceived risk in purchasing intangible [8] and high involvement offerings [9]. With the popularity of SNSs, WOM took an electronic form (e-WOM) [10].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Perera¹,

Nayak²,

Nguyen³

2019

IJTEF

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The idea behind the concept of Electronic Wordof-Mouth (e-WOM) is important to the visibility of individuals and businesses on social media. Although the e-WOM is increasingly adopting in Vietnam, the association of e-WOM with social media among Vietnamese is an under-researched area.Accordingly, drawing on Social Cognitive Theory, this study aims to identify the role of e-WOM in developing e-loyalty and thus e-purchase. This study develops a model consisting of e-WOM as an independent variable, e-loyalty, and e-purchase as dependent variables, and information credibility, information quality and information usefulness as mediating variables. Analyzing the data obtained from 120 online brand members, this study shows that e-WOM has a significant positive impact on e-loyalty and e-purchase. Furthermore, information credibility, information quality, and information usefulness strengthened the relationship between e-WOM and e-loyalty. Index Terms-e-loyalty, e-purchase, e-WOM, social media.Rajkishore Nayak is currently a senior lecturer at the Centre of Communication and Design, RMIT University, Vietnam. He completed his Ph.D from the School of Fashion and Textiles, RMIT University, Australia. He has around 15 years' experience in teaching and research related to fashion and textiles. He published about 90 peer-reviewed papers in national and international journals. Recently, Rajkishore was awarded with the "RMIT

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Section: Introductionmentioning

confidence: 99%

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Perera¹,

Nayak²,

Nguyen³

2019

IJTEF

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“…Nowadays, when consumers need a product or service, they turn to their smart phones and search for information on websites, applications and social media in order to find the product or service that best fits their needs (Erkan and Evans, 2016). E-wom is sharing your opinion, feelings and attitudes with groups of people on any subject matter through Internet (Ishida, Slevitch and Siamionava 2016). There is no longer any need to use traditional media or traditional word of mouth (WOM) as mobiles and social networks have created a new WOM.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Using Mobile Banking Services Applications on Electronic Word of Mouth: The Mediating Role of Perceived Trust

Zalloum¹,

Alghadeer²,

Nusairat³

2019

IBR

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The objective of this study is to examine selected dimensions of mobile banking, (such as Ease of Navigation, Personalization Level, Information Quality, Rewards) on e-wom through the mediating role of perceived trust. Self-structured questionnaire is used to collect data which is then shared via Google forms online and targeted only to the users of mobile banking services application in Jordan. Quantitative and analytical methods were used to analyze the data. 499 questioners were returned, 30 of which were rejected as they were not using mobile banking service applications. 469 of the questionnaires were accepted and analyzed using reliability test analysis, descriptive statistics and regression process. The findings of the study indicate that there is a statistically significant effect of mobile banking (Ease of Navigation, Personalization Level, Information quality, Rewards) through the mediation role of perceived trust on relationships between using mobile banking services and e-wom. It is recommended that banks pay more attention to mobile banking and build powerful and good E-WOM in order to spread the use of mobile banking rapidly.

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“…In such circumstances, word-of-mouth becomes an important part of tourists' decision-making processes, as it reduces uncertainty (Ishida et al, 2016). Due to the spread of information and communication technologies, tourists increasingly rely on eWOM as a more available and accessible form of communication.…”

Section: Introductionmentioning

confidence: 99%

Tourists’ Recommendations: WOM Becomes Digital

2019

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. AbstractTourism is a sector in which consumers -tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important role in tourists' decision-making processes, in which consumerstourists rely on the suggestions from those who have experienced the service. With the increasing use of the Internet, a large number of consumers -tourists have begun to share their recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer -tourist about a tourist service, which is available on the Internet. The digitalization of word-of-mouth has created numerous possibilities and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word-of-mouth and electronic word-of-mouth on tourists' decision-making processes. Specifically, the purpose of this study is to investigate the effects of virtual interactions among consumers -tourists as a part of tourism promotion. This paper has provided a theoretical framework of word-of-mouth (WOM) and electronic word-of-mouth (eWOM) showing that electronic word-ofmouth plays an important role in the tourists' decision-making process.interactive platforms while travelling) and the post-travel phase (in this phase tourists share their opinions and experiences).According to Torres et al. (2015), electronic word-of-mouth has introduced a new way of capturing, analyzing, interpreting and managing interpersonal influence and communication among tourists. As Jeong & Jang (2011) stated, the potential impact of electronic word-of-mouth on consumers' -tourists' decision-making can be more powerful in comparison with the impact of traditional word-of-mouth. Thus, the primary source of information that is used to plan a holiday is electronic word-of-mouth (Marine-Roig, 2017). In this sense, hospitality and tourism marketers should be aware of the fact that, in future, almost all tourists' decision-making processes will be strongly affected by online reviews. ENTRENOVA 12-14, September2019Rovinj, Croatia A limitation of this study is that it has provided only a theoretical framework of wordof-mouth and electronic word-of-mouth. Further research into this topic should provide some practical answers to the ...

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The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

Cited by 56 publications

References 64 publications

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

The Effect of Using Mobile Banking Services Applications on Electronic Word of Mouth: The Mediating Role of Perceived Trust

Tourists’ Recommendations: WOM Becomes Digital

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