“…Second, and in line with previous studies probing startle modulation during viewing of emotional pictures and unpleasant words (e.g., Bradley et al, 2006;Aitken et al, 1999;Waters et al, 2000), motivational priming effects occurred during shallow processing only. Given that picture viewing and shallow processing of words are perceptual tasks, our findings support the notion that motivational priming accounts for modulation of the startle during perceptual processing of affective stimuli (e.g., Bradley et al, 1990Bradley et al, , 2001Cuthbert et al, 1998;Filion et al, 1993), that is when attention is captured automatically by emotional stimuli (e.g., Herbert et al, 2008;Kissler et al, 2007;Schupp et al, 2004Schupp et al, , 2006.…”