“…Affectively valenced words also seem to capture more attention than their neutral counterparts, as suggested by studies that have used either the emotional Stroop task (Eilola, Havelka, & Sharma, 2007;MacKay & Ahmetzanov, 2005;Sutton & Altarriba, 2008;Sutton, Altarriba, Gianico, & Basnight Brown, 2007), the attentional blink paradigm (Huang, Baddeley, & Young, 2008;Mathewson, Arnell, & Mansfield, 2008), or the Affective Simon task (Altarriba & Basnight-Brown, 2011;De Houwer, 2003;De Houwer, Crombez, Baeyens, & Hermans, 2001). Furthermore, it has consistently been shown that emotional words are better remembered than neutral ones (Altarriba & Bauer, 2004;Brierley, Medford, Shaw, & David, 2007;Buchanan, Etzel, Adolphs, & Tranel, 2006;Ferré, 2003;Ferré, García, Fraga, Sánchez-Casas, & Molero, 2010;Herbert, Junghofer, & Kissler, 2008;Herbert & Kissler, 2010;Kensinger, 2008;Kensinger & Corkin, 2003;Kissler, Herbert, Peyk, & Junghofer, 2007). Finally, the difference between neutral and emotionally charged words has been observed not only with behavioural measures, but also in several studies that have tested whether emotional words are distinguishable from neutral ones in terms of the pattern of neural activation that they produce.…”